No More ‘Oh!’ for Oxygen
Oxygen’s “Oh!” motto has breathed its last, excited breath. NBC plans to rebrand the female-oriented network and will announce details at an upfront this week.
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Oxygen’s “Oh!” motto has breathed its last, excited breath. NBC plans to rebrand the female-oriented network and will announce details at an upfront this week.
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As Thomson Corporation completes its takeover of Reuters today, its new logo and name - Thomson Reuters - can be seen in subway stations in New York, Toronto and London, as well as on the buildings that house the leading stock exchanges in those cities.
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Sales slip asAs GM struggles with diminishing returns from several of its brands, the company has restructured its marketing ops, breaking its eight brands into four separate channels.
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Ford is hoping to buff up its brand image by turning its 750,000 employees, retirees and dealers into brand ambassadors who will urge friends and relatives to “drive one.”
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Teens, those mavens of social networking and gossip, will have a new tool at their disposal thanks to a deal between Hearst Magazines Digital Media and Spleak Media Network.
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IBM retained its number No.1 status on the CoreBrand 2007 “Computers, Peripherals and Computer Software Industries Brand Power” list, and ranks No. 18 on the overall Corporate Branding Index of 1,200 companies, according to CoreBrand CEO James Gregory, MarketingCharts reports.
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With the phenomenal success of the High School Musical franchise among the teeny bopper crowd - and even adults have been known to hum along to ‘The Start of Something New’ - Disney has no plans to halt the freight train.
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Best Buy, UPS, Western Union and, of course, Whole Foods, have all raised their hands as supporting a “green” lifestyle with their sponsorship of recycling bins across the country.
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NBCU prez Jeff Zucker says ad inventory on the new Hulu.com site is sold out; more ad opportunities are being created for those who arrived late to the ball.
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Integrated marketing communications was ranked as senior marketers’ top priority - for the second year in a row - according to an annual survey by the Association of National Advertisers conducted to help shape its Annual Conference in October, reports MarketingCharts.
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Our program tonightFor those who remember 1970’s evenings filled with Disney-sanctioned programming, NBC’s future programming may be cause for nostalgia.
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Abandoned print magazine brand Computer and Video Games is relaunching after four years on the shelf to produce a series of “coffee table-style” special editions.
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Companies are adopting social media as a marketing tool, but they are struggling to find effective metrics, writes Paul Gillin (author of The New Influencers) in a report issued by the Society for New Communications Research (SNCR), MarketingCharts writes.
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Watch your back, Whole Paycheck: Wal-Mart’s entered the organic arena with a line of fair trade certified coffee.
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Consumers’ wallets may soon slim down as result of new ’single swipe’ technology.
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The U.S. advertising market continued to sputter at the end of 2007 and finished the year with measured spending of $148.99 billion, up 0.2 percent from 2006, according to TNS media intelligence. Fourth-quarter expenditures fell 0.1 percent from a year earlier, it said, MarketingCharts writes.
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Yahoo is reaching out to Bay Area consumers with a radio campaign in a move that some say seems a little, well, desperate.
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Fox Searchlight Pictures and Acura are the first two advertisers to launch campaigns on Sprint Nextel’s Boost Mobile ad platform.
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There are plenty of opportunities for March Madness mavens to get their fix online this season.
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Feeling the pinch of the economy and encroaching low-cost providers such as McDonalds, Starbucks may start a loyalty program to bolster U.S. sales.
