Business marketers on average spend 29.42 percent of their current marketing budget on the creation and execution of custom content, according to a Junta42 survey of 150 marketing decision makers who subscribe to BtoB magazine, MarketingCharts writes (via MediaPost).
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Pharmaceutical companies are forecast to generate $10.6 billion in sales via direct marketing in 2008 - and $15.2 billion in 2012, according to a new Direct Marketing Association (DMA) report, “Direct Marketing Facts and Figures in the Pharmaceutical Industry,” writes MarketingCharts.
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Despite billions of dollars spent on lead-generation programs and branding campaigns, a significant portion of these expenditures are not driving channel performance or product sell-through, the CMO Council reports, citing its Channel Performance Outlook Study, writes MarketingCharts.
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Corporate spending on IT is down in the first quarter, with 27 percent of companies reporting that they have spent less than planned in Q1 and 23 percent saying they will reduce or halt IT spending in Q2 - figures that raise concerns of a U.S. recession, according to a ChangeWave study, writes MarketingCharts.
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Though most B2B marketers are not revising their marketing budgets in response to concerns about the economy, others are making adjustments this year, according to a survey by BtoB magazine, reports MarketingCharts.
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Omnicom has acquired The Kearn Organization, a company that specializes in customer acquisition and business-to-business lead generation.
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During a general meeting last week, Emap shareholders officially authorized the sale of the company’s consumer media and radio divisions to Heinrich Bauer Verlag KG for $2.3 billion.
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InfoUSA has agreed to acquire Direct Media, a list brokerage, management, analytics, database marketing and data processing company for the b-to-b and consumer markets.
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Mansueto Ventures, publisher of Inc. and Fast Company, is working on a launch of a new business magazine, to be titled Upstart.
Total U.S. measured advertising spending is projected to increase 4.2 percent in 2008 - with a gain of 3.6 percent in the first half of the year, followed by a 4.7 percent increase in the second half - according to the full-year forecast released Monday by TNS Media Intelligence, reports MarketingCharts.
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Most B2B marketers (some 60 percent) plan to increase their 2008 marketing budgets - but fully 79 percent plan to increase their online marketing budgets, according to BtoB magazine’s “2008 Marketing Priorities and Plans” study, writes MarketingCharts.
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The BPA Worldwide has issued new rules affecting reporting of business and consumer publications at its annual board of directors meeting, the group announced yesterday.
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IT decision-makers and influencers place significant trust in user-generated content not only as an information source for researching purchasing decisions but also rely most on topic-based and personal networks during the consideration and final evaluation stages.
Despite an increased focus on customer engagement, most B2B technology companies continue to fall far short of meeting customer expectations and commitments, according to the results of a new research initiative by the Chief Marketing Officers Council, MarketingCharts reports.
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Rupert Murdoch’s News Corp. may buy professional social networking site LinkedIn.
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The media that B2B marketers rely on to sell products and services aren’t necessarily those that business decision-makers use to help them do their jobs, according to (PPT slideshow) a Forrester Research study conducted for American Business Media, writes B-to-B Magazine (via MarketingCharts).
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MeritDirect has been awarded management of 38,000-strong Seton Catalogue Canada file. For over 40 years, Seton has been a leader in safety and identification products.
Growth in the enterprise mobility market has been slower than anticipated - and although there are many planned investments across surveyed regions and industries, the market is beginning to saturate in some geographic regions, according to a new report by Datamonitor, writes MarketingCharts.
More than half - 53 percent - of B2B marketing executives surveyed said their company has undergone a crisis that resulted in negative media coverage, or a decline in sales or profitability, but nearly 6 in 10 - 57 percent - said their company has no crisis-response plan prepared, reports BtoB magazine (via MarketingCharts).
