B2B ad spending totaled $14.39 billion in 2006, up 1.4 percent from $14.19 billion in 2005, and the top 100 B2B advertisers accounted for $6.76 billion (or 47 percent) of that amount, up 3.0 percent from $6.56 billion in 2005, according to BtoB’s analysis of data from TNS Media Intelligence, reports MarketingCharts.
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Recent magazine industry turmoil - disruption by the internet, revenue declines, buyouts, downsizing - seems not to have had an overwhelmingly negative impact on the job satisfaction of the magazine-industry workforce, according to Folio, writes MarketingCharts.
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Business 2.0 will cease publication with its October issue. Time Inc. has decided to close rather than sell the magazine, though Mansueto Ventures - owners of rival Fast Company - and others reportedly made offers, writes Reuters.
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B-to-b ad pages dropped 3.3 percent through the first five months of 2007, while total advertising revenues for business media slipped 1.9 percent, according to figures released by American Business Media.
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While B2B marketers rate the quality of registrations on their own websites twice as high as those from other sites, it’s likely that their perception is at odds with the buyers’, according to a joint KnowledgeStorm Inc. and MarketingSherpa research study on how marketers’ practices align with technology buyers’ expectations and preferences regarding content distribution.
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“New” media platforms have become a critical and sizeable component of the marketing mix for B2B marketers, according to a new survey conducted by the ANA (Association of National Advertisers) and BtoB Magazine in partnership with Guideline Inc., MarketingCharts reports.
Web 2.0 is transforming B2B marketing with blogs, podcasts, wikis and social networks, which are serving as new way of communicating with customers, prospects and partners, according to “The B2B Web 2.0 Tools Report” issued by Direct Impact Marketing and Buzz Marketing for Technology blog, writes MarketingCharts.
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Email remains the marketing tool of choice in B2B marketing, according to a recent B2B Marketing Magazine survey sponsored by Newsweaver, which found that 80 percent of UK B2B marketers surveyed consider email essential to the marketing mix.
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The market share of US visits to LinkedIn was up 323 percent in the past year (week ended 7/7/07 vs. week ended 7/8/06), and up 17 percent in the past four weeks alone (week ended 7/7/07 vs. week ended 6/8/07), according to Hitwise, writes MarketingCharts.
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Business 2.0 insiders have said that the Time Inc. is planning to shutter the magazine, with September being its final issue. However, a stay of execution may still be possible.
Direct mail and email generated the best return on investment among media channels in 2006, according to respondents - both B2B and consumer marketers - to a new Harte-Hanks survey administered by CSO Insights, reports MarketingCharts.
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The custom publishing industry continues to flourish, with custom publications becoming more sophisticated - and, as a result, editorial and design pay scales and personnel increasing at companies and organizations that produce custom publications, according to new research, writes MarketingCharts.
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Business magazine revenues remain flat, while other platforms such as face-to-face and e-media continue to flourish, according to the Business Information Network (BIN) report through April, reports American Business Media (via MarketingCharts).
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The Wall Street Journal reports that Business.com may draw suitors bearing anywhere between $300 and $400 million (via MarketingVox).
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Trade show revenue rose in the first quarter of 2007 compared to Q1 06, while b-to-b ad pages and revenue fell, according to American Business Media.
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A number of new lists have hit the market, including lists of software buyers, business executives, food and wine lovers and internet shoppers.
Some 23% of the circulation of the Top 50 business magazines (ranked by circulation) has been acquired by telemarketing, according to a recent IQ Resource analysis of controlled-circulation business magazines.
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Salesforce.com will be a distribution channel for Google’s AdWords in 43 countries, the companies said in a statement released today. The deal makes Salesforce.com the first on-demand reseller of the Google AdWords platform.
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Calhoun Nielsen’s primary growth in the future will come from its new interactive measurement services, primarily NetRatings and Buzz Metrics, chief executive David Calhoun implied during a quarterly conference call with analysts yesterday (Wednesday).
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In addition to hiring Allan Sloan away from Newsweek earlier this month, Fortune magazine has succeeded in luring Dan Gross, from Slate.com, to its editorial group.
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