Salesforce.com will be a distribution channel for Google’s AdWords in 43 countries, the companies said in a statement released today. The deal makes Salesforce.com the first on-demand reseller of the Google AdWords platform.
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Calhoun Nielsen’s primary growth in the future will come from its new interactive measurement services, primarily NetRatings and Buzz Metrics, chief executive David Calhoun implied during a quarterly conference call with analysts yesterday (Wednesday).
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In addition to hiring Allan Sloan away from Newsweek earlier this month, Fortune magazine has succeeded in luring Dan Gross, from Slate.com, to its editorial group.
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U.S. internet advertising revenues continued to grow, totaling $16.9 billion in 2006 - a new annual record - growing 35% from 2005, according to the Internet Advertising Revenue Report released today (via MarketingCharts) by the Interactive Advertising Bureau and PricewaterhouseCoopers LLP.
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The finalists for the Loeb Awards have been announced and The Wall Street Journal leads the list with nine nominations.
The New York Times got five, while Fast Company got three, writes Fishbowl New York. Winners will be announced June 25.
The Wall Street Journal today announced the launch of Small Business Link, a series that begins in the pages of the newspaper and is continued online.
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MarketingCharts.com, a new website and daily newsletter, brings together a free resource of up-to-the-minute marketing research, concentrating on making charts, tables and raw data available to marketers.
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Mansueto Ventures has named a new publisher of Inc. magazine. John Tebeau will take over the role effective immediately, and will report directly to Mansueto Ventures CEO John Koten.
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NYTimes.com has rolled out a small business section on its website, covering topics such as management, innovation and legal issues.
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BusinessWeek is launching what it calls a Company Insight Center that will triple the size of the current BusinessWeek website.
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A recent Hewlett-Packard direct mail campaign drew a 6 to 9 percent response rate and a 66 percent conversion rate.
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In the U.S. business press, business-to-business revenue is rising, in spite of the fact that ad pages are continuing to decline, thanks in large part to events, conferences and trade shows.
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By far the lion’s share of b-to-b marketers’ budgets goes to direct response communications, according to the Direct Marketing Association’s first benchmarking survey focused on the b-to-b space.
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The long-awaited and much-hyped business magazine from Conde Nast, Portfolio, hit the stands yesterday - all 332 pages of it.
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Total rate-card-reported ad revenue for magazine rose nearly 7 percent in the first quarter, compared to the same quarter last year, with 10 of the 12 tracked categories showing gains.
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B-to-b event, conference and trade show marketing has surpassed print advertising sales for the first time ever, according to a compilation of 2006 revenue data from American Business Media.
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Ad spending last year rose 4.6 percent to $139 billion compared to the previous year, with internet ad spending rising 35 percent, per Nielsen Monitor-Plus.
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Google is poised to enter the $65 billion U.S. TV-as-sales market setting its sights first on convincing broadcast networks and cable programmers and operators to let it sell their 30-second spots, reports AdAge (via MarketingVOX).
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The Postal Regulatory Commission will announce its recommendations for postage rate hikes to the U.S. Postal Service Board of Governors Monday at 11 a.m, Direct Magazine reports.
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Nearly 90 percent of marketers surveyed in a new study claim that they are getting more value from their live programs and events than they were getting three years ago.
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