Google is poised to enter the $65 billion U.S. TV-as-sales market setting its sights first on convincing broadcast networks and cable programmers and operators to let it sell their 30-second spots, reports AdAge (via MarketingVOX).
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The Postal Regulatory Commission will announce its recommendations for postage rate hikes to the U.S. Postal Service Board of Governors Monday at 11 a.m, Direct Magazine reports.
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Nearly 90 percent of marketers surveyed in a new study claim that they are getting more value from their live programs and events than they were getting three years ago.
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MeritDirect is managing a master list of 1.1 million seminar attendees and buyers for corporate training products and services firm Franklin Covey Co.
The most expensive categories of email lists actually dropped in price from Jan. 2006 to Jan. 2007.
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AT&T will launch a new ad campaign Monday, geared to absorb Cingular Wireless into the AT&T brand.
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Safian Robert Safian has left his post as executive editor of Fortune magazine, having been named editor and managing director of Fast Company.
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Redi-Direct Marketing has acquired the assets of database company Dialog Group, a company which provides business and consumer databases in vertical industries including healthcare, small business, telecom mail shop and finance, writes Direct Magazine.
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A new home-and-work file of small business owners has hit the market, based on small businesses who have purchased business-related goods and services or who have responded to targeted business offers.
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Even those local businesses that don’t have websites will be able to become AdWords advertisers, because Google is now helping them to create landing pages and is hosting them,
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Reed Business Information plans to acquire BuyerZone.com, an online lead generation company, for an undisclosed amount, writes BtoB.
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A new b-to-b list has hit the market, comprised of 2,821,786 international business executives.
Since its September, 2005 debut, The Wall Street Journal’s Saturday edition has pulled in 1,500 advertisers, including 900 that are new to the paper, Mediaweek reports. It’s contributed to the Journal’s 10.3 percent and 9.1 percent gains in ad revenue and ad volume, respectively, through the first nine months of the year.
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Stanton Direct Marketing has announced that Checks Unlimited is accepting third-party inserts in its business-to-business package mailings.
A new magazine launches this month, focusing on the compliance, ethics and corporate social responsibility field. Ethisphere Magazine will be the largest circulation print publication in the field, according to the Ethisphere Council.
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Staples Inc.’s third-quarter sales rose from $4.25 billion the Q3 05 to $4.76 billion.
Allergan is using a direct-to-consumer television campaign for its Lap-Band System - one of the industry’s first TV campaigns for a surgical procedure.
A number of mailing lists have hit the market this month, from those with a few thousand names to those with several million.
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Prism Business Media Holdings has agreed to purchase the stock of Penton Media for $194.2 million, and will assume outstanding debt, bringing the value of the buyout to around $530 million.
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MarketingSherpa has been acquired by MarketingExperiments.Com, a research firm that conducts real-time marketing experiments, the companies announced on Thursday.
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