Returns at midseason ABC has cut deals with Starcom and Zenith Media at an average of 8 to 10 percent CPM increases for prime time inventory, say sources familiar with the situation.
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Scatter is still up by double-digit increases, and the upfront will be up as well, says CBS CEO Les Moonves, who adds that he is “guardedly optimistic” about the market.
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The upfront will see spending on the broadcast networks dip 3 percent, with spending on cable networks up 5 percent, according to a report by Lehman Bros.
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The Audit Bureau of Circulations has begun requiring that public-place-sponsored copies of magazines be reclassified as such, giving print media buyers more transparency into where and how a magazine is distributed.
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Cox Radio and Inner City Broadcasting are waging war against the commercial rollout of Arbitron’s PPM, saying in industry print ads that the lack of MRC accreditation should have grounded the PPM rollout until the new system passes inspection.
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Hallmark inked its first upfront deal of the season, with Starcom. The deal was made on behalf of many of Starcom’s clients, and includes media on Hallmark Channel and Hallmark Movie Network.
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The upcoming fall season will see just 16 new shows, compared to 29 last year - but buyers say they like what they saw during last week’s upfront presentations, and believe the broadcast nets will have plenty of new shows at midseason. Still, deals may be slow in coming.
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Clear Channel is in the process of developing a feature that will allow listeners to create their own customized radio tuners on their streaming music players. The new feature, which lets listeners add their own preferences for artists, genres or songs, is expected to launch in June.
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Spot Runner, successful newcomer to the TV ad sales and development biz, has closed a $51 million round of funding and is looking to begin an international expansion.
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Product placements for the first quarter of 2008 rose 6% on primetime programming for the 11 measured networks on broadcast (ABC, CBS, CW, FOX, MNT, NBC) and cable television (A&E, Bravo, HGTV, MTV, TLC), according to Nielsen, writes MarketingCharts.
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TV Guide Network promised - and apparently delivered - higher ratings to NBC if the network advertised within the pages of the TV Guide magazine and on the TV Guide Network.
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Google’s program to put regular 30-second commercials on TV using its AdWords program has been opened up to all advertisers after nearly a year in beta.
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Hoping to make advertisers feel more secure with the medium, top U.S. radio broadcasters plan to begin revealing their ratings in a few weeks.
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None of the three networks asked to join the Association of National Advertisers and the 4As on a task force to discuss the practice of charging network integration fees have agreed to do so.
KSL Media plans to unveil eWorld Asset Trading this week, an online service that will allow marketers to barter surplus consumer products and services for media.
Advertising expenditures for newspaper websites in 2007 increased 18.8 percent, to $3.2 billion - accounting for 7.5 percent of all newspaper ad spending last year (up from 5.7 percent in 2006), according to preliminary estimates from the Newspaper Association of America, MarketingCharts writes.
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Say good-bye, Jamie True to its promise to advertisers, NBC is announcing its new schedule early. It will hold a presentation next Wednesday to unveil not only its fall schedule but its plan for fresh, midseason content and summer programming.
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Despite widespread fears of a global economic recession, TV advertising net revenues worldwide will reach $123 billion in 2008, up 5.8 percent from 2007 - thanks in part to the impact of the Olympics - according to a new report from Informa Telecoms & Media, MarketingCharts writes.
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Commercial radio reported a combined 3 percent loss in local and national advertising for 2007.
