McDonald’s Adorns WNBA Jerseys
For the first time, WNBA players will be wearing jerseys sporting a sponsor logo during the regular season, due to a partnership between the league and McDonald’s.
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For the first time, WNBA players will be wearing jerseys sporting a sponsor logo during the regular season, due to a partnership between the league and McDonald’s.
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Nintendo is focusing its latest Wii campaign on women. The newest game, Wii Fit, is a fitness game scheduled to hit stores on May 19 and, while the game is geared toward both men and women, the company thinks it will really appeal to working moms.
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NBCU plans to launch a 24-hour cable news channel in New York in November, covering the New York region, including New Jersey and Connecticut.
More chicken is becoming available at America’s favorite burger chain. McDonald’s has expanded its chicken menu, and is planning a big sampling effort in the hopes of getting customers to try the new “Southern style” chicken biscuit and sandwich.
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Product placements for the first quarter of 2008 rose 6% on primetime programming for the 11 measured networks on broadcast (ABC, CBS, CW, FOX, MNT, NBC) and cable television (A&E, Bravo, HGTV, MTV, TLC), according to Nielsen, writes MarketingCharts.
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At least three companies that publish yellow pages phone directories are fiercely competing for market share - large phone directories pulled 13.4 billion searches last year, and it’s a $31 billion industry, per the Yellow Pages Association - and Yellow Book is hoping to boost its presence with a new integrated campaign.
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Miller beer has signed on to become the official beer of Westgate City Center, a single-developer, mixed-use real estate property in Glendale, Arizona, with advertising opps offered by Clear Channel Branded Cities.
Even in times of economic instability - perhaps especially during times of economic instability - people go to the movies, and cinema advertising is becoming a more common element in a media buyer’s bag of tricks.
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Wal-Mart is going Sears one better, offering to cash the government’s stimulus checks for free, with no purchase required.
Downtown Manhattanites are being treated to an interactive look at the new BMW X6 crossover. No, they aren’t taking the actual car for a test spin. Rather, they are using touch screens to manipulate a holographic view of the interior and exterior of the vehicle.
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Click to enlarge Readers of Rolling Stone and Men’s Health will find print ads that invite them to pull out their camera phones and snap a shot. If they do, and if they send the resulting photo to a specific number, they’ll get just what they always wanted: more advertising.
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Movie audiences beware: before summer’s feature films roll, theater-goers attending films at National CineMedia theaters may be asked to participate in interactive ads.
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Paste is the latest magazine to carve out unusual space for advertising. The magazine placed contextual ads for BMW next to various editorial page numbers in its April issue.
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The New York Times’ website has allowed interruptive, full-screen takeovers in the online experience, but never in front of its own home page - until now.
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Click to enlarge When Macy’s took over Marshall Fields, Kaufmann’s and other local icons a year and a half ago, many customers were irked. The company hoped to mollify them by creating a huge national chain with a national strategy and more clout with vendors - and same-store sales dropped 1.3 percent in 2007.
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Supermarket company Stop & Shop and General Mills have launched an Earth Day initiative. From April 18 to April 24, any customer who purchases $15 of select General Mills products at Stop & Shop will receive five Stop & Shop reusable bags.
The Marines Corps is stumping for recruits and, in a move that is a relatively big departure for this particular branch of the military, is marketing itself specifically to women.
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The senior vp of finance at Conde Nast, Rob Silverstone, believes mastheads are editorial content and should not be sullied with advertising messages.
Another way to reach golfers while on the greens has cropped up, this one with the opportunity to tie advertiser placements with a “green” message.
As Thomson Corporation completes its takeover of Reuters today, its new logo and name - Thomson Reuters - can be seen in subway stations in New York, Toronto and London, as well as on the buildings that house the leading stock exchanges in those cities.
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