The Ruby Tuesday restaurant chain has undergone a major overhaul in its decor and menu, but there’s still a single, “old-style” site remaining - and the company plans to blow it up, with live coverage online, to signal the completion of the relaunch.
Canines captivated by National Geographic channel’s dog-whispering Cesar Millan can now enjoy Millan’s own brand of dog food.
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Sen. Barack Obama has made the first significant network-TV buy of any presidential candidate in at least 16 years, signing on with NBC for a $5 million package of Olympic spots including network TV and cable.
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Hearst Magazines Digital Media today announced the launch of a new digital advertising program for the back-to-school shopping season.
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The Saab 9-3 convertible will be driven by one of the protagonists of the USA Network show Burn Notice in a product integration deal. The deal will see the car included throughout nine eps of the show this summer and another seven beginning in January. Saab will also air ads during the show.
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Effective...but irresponsible?
A campaign promoting Islam and set to run on
Procter & Gamble’s new Swiffer campaign offers a money-back guarantee, the first time the brand has undertaken such a proposition.
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Bomb squads reported to a Texas television news station in response to a call complaining of a suspicious chocolate cake last week.
Vending machines filled with a “synthetic blood nourishment beverage” called Tru Blood have sold out - but vampire fans can get more of the bloody refreshment at events across the country promoting a new HBO drama.
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Kmart has joined with WB Consumer Products and DC Comics to become the Official Batman Headquarters, complete with a storefront product boutique - including toys, kids’ apparel, costumes, bedding and accessories, and T-shirts - and a floor projection interactive technology called STEPscape.
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Back-to-school season is in full swing already, and Kohl’s is the latest retailer to unveil its annual push - a week earlier than its back-to-school launch last year, according to Retail Wire (subscription). The department store chain is pitching clothing “inspired by artists… worn by you” via ads featuring Lenny Kravitz in denim, singing a song from his new album.
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Ballparks are grimy places, and these days, fans can be seen lined several-deep at hand-sanitizer kiosks, hoping to fend off germ-related illnesses. Now, with CleanMedia of Chicago, advertisers can reach those germ-phobic consumers with ads on the kiosks.
JC Penney will break a 60-second ad in theaters next week, getting a jump on back-to-school season. The campaign, which will include TV, print and mobile marketing, in addition to cinema, incorporates the 1985 angst-ridden film The Breakfast Club, to illustrate the array of selections that the retailer sells.
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Kozy Shack, maker of rice and chocolate pudding, is sponsoring the New York Mets, with tubs of the pudding being sold individually at Shea Stadium as well as being included in children’s meals. And the snacks are selling so well that Kozy Shack has begun developing a marketing division specifically to reach out to other stadiums, as well as to casinos and cruise lines.
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The Outdoor Advertising Association has chosen the Children’s Miracle Network as its National Public Service partner for 2008, and has donated an estimated 5,000 billboards nationwide - equal to roughly $2.5 million in media value - for marketing purposes.
JWT is launching the first consumer-targeted ad campaign featuring an advertising agency. The agency is including a 10-second spot on the DVD set for the AMC series Mad Men.
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Kimberly-Clark is getting a jump on back-to-school season with on-package labeling and POP signage inviting consumers to sign up for a sweeps. The winner’s child’s school will get 100,000 box top labels (the equivalent of $10,000), as well as a concert from Jordan Pruitt.
NBCU is launching a campaign that ties in Summer Olympics imagery with Universal Pictures’ The Mummy: Tomb of the Dragon Emperor. The film and the Olympics both take place in China.
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Bonneville’s KSWD (100.3 FM) radio station is displaying “now playing” title and artist info on Clear Channel Digital Outdoor Network’s electronic billboards in Los Angeles.
