Democratic Convention Covered by… Yoga Journal?
The Yoga Journal will have a reporter on the scene covering the Democratic National Convention in Denver this week.
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The Yoga Journal will have a reporter on the scene covering the Democratic National Convention in Denver this week.
Timberland’s new ad agency, Leagas Delaney, has told the company that its promotion of environmental causes is distracting from its products, the Wall Street Journal reports (via Environmental Leader).
Eight-time Olympic medalist Michael Phelps will be featured on the front of Kellogg’s Frosted Flakes and Corn Flakes boxes beginning next month, rather than on the iconic General Mills cereal that is more generally known for featuring sports greats.
The August 25 issue of TV Guide will sport a single advertiser, for the first time in the magazine’s 55-year history. ABC will be the sole sponsor of the issue, with 21 pages devoted to the network’s fall lineup.
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In a month-long promo that drove mobile users to register to win BlackBerries, The Weather Channel - a leader in mobile initiatives - pulled more than 700,000 sweepstakes entries; more than two-thirds of them came via mobile.
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Certain run-of-site video ads on Break.com, over an 11-week period, generated clickthrough rates (CTR) above 10 percent, according to a study conducted by Break Media and advertising partner Panache.
After cutting back marketing spend by 18 percent in the first quarter of the year, Gap has launched a fall campaign that is an indication that Gap CEO Glenn Murphy feels confident about the retailer’s fall merchandise.
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The surging market for energy drinks is slowing after nearly a decade of meteoric growth. For the year through mid-June, energy drinks volume grew just 10 percent, compared to growth of 30 percent last year.
Coca-Cola will beam commercials directly to consumers’ cell phones at the Olympic Games later this month.
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Game face on Weeks after Obama committed $5 million in ad spend to the Olympics, Senator John McCain’s Presidential campaign is making a last-minute Olympic ad buy for $6 million — trumping his Democratic rival by a round million.
Chrysler is offering the highest incentives in the industry - as much as 40 percent off select Dodge Ram pickups as part of its latest incentive program for dealers.
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The Ruby Tuesday restaurant chain has undergone a major overhaul in its decor and menu, but there’s still a single, “old-style” site remaining - and the company plans to blow it up, with live coverage online, to signal the completion of the relaunch.
Canines captivated by National Geographic channel’s dog-whispering Cesar Millan can now enjoy Millan’s own brand of dog food.
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Sen. Barack Obama has made the first significant network-TV buy of any presidential candidate in at least 16 years, signing on with NBC for a $5 million package of Olympic spots including network TV and cable.
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Hearst Magazines Digital Media today announced the launch of a new digital advertising program for the back-to-school shopping season.
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The Saab 9-3 convertible will be driven by one of the protagonists of the USA Network show Burn Notice in a product integration deal. The deal will see the car included throughout nine eps of the show this summer and another seven beginning in January. Saab will also air ads during the show.
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Effective...but irresponsible?
A campaign promoting Islam and set to run on
Procter & Gamble’s new Swiffer campaign offers a money-back guarantee, the first time the brand has undertaken such a proposition.
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Bomb squads reported to a Texas television news station in response to a call complaining of a suspicious chocolate cake last week.
