IdeaCast, provider of custom television content and advertising in the out-of-home video category has partnered with LiveTV, provider of in-flight entertainment for commercial airlines, and now has exclusive advertising sales rights to LiveTV video assets on Continental and Frontier Airlines.
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Project Runway is moving from the Bravo Network to Lifetime, and current contracts between the show and its partners are being renegotiated, with a possibility for new partners to be brought in.
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QuadrantOne, the new online ad sales network launched by Gannett, Hearst, The NY Times Co. and Tribune Co. has managed to snare online ad space from the Newspaper Consortium, in an effort to create a larger pool of online ad inventory.
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There are plenty of opportunities for March Madness mavens to get their fix online this season.
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February was not a good month for Journal Communications - revenue for its 35-station radio group was down 11.5 percent for the month from February ‘07.
Honda’s luxury Acura brand is targeting the youthfully upscale via a partnership with Starwood’s W Hotels. Guests of the hotel will be able to reserve an Acura MDX at Acura-staffed desks in W lobbies.
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LA-based nvohk, a green clothing store that launched before the holidays, lets consumers actively shape its future.
The online retailer positions itself as the first eco-friendly, community-managed clothing firm. Members are recruited en masse and encouraged to contribute $50 each to help co-develop nvohk.
Contributors assist in developing the logo, products and web design. They also assist in advertising efforts and garner 35 percent of net profits.
Profits distributed to nvohk members are disseminated as points redeemable for discounted products.
nvohk donates 10 percent of net profits to environmental organizations, which are also selected by members.
According to Springwise, 400 people registered for nvohk in January. The firm is awaiting the addition of 5000 members before soliciting $50 development contributions.
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Coming to a pub near you Molson-Coors and Diageo are making investments in the Bar Channel, a video network that broadcasts directly to Canadian bars.
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Google and France-based Publicis have announced an agreement to “expand in the […] digital advertising market” together, reports Reuters (via MarketingVox).
Click to enlarge The October 8 issue of TV Guide will carry a 16-page booklet advertising the Toyota Yaris, and ties in with Fox’s Prison Break. The ads, featuring specially commissioned artwork by Prison Break artist Tom Berg, will mirror the series’ storyline of a prison’s architectural blueprints tattooed onto the body of a character from the show.
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Click to enlarge After months of speculation, hype and news, the unnamed video portal in development by News Corp. and NBC finally has a name, reports AdAge (via MarketingVOX).
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Advertiser-supported film festivals are sprouting up around the country, such as the 10-city Free Film Fest tour being sponsored this summer by the Independent Film Channel, writes Media Life.
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News network CNN has just signed a content sharing deal with Internet Broadcasting, which is a powerhouse for local TV station websites, reports The Wall Street Journal (via MarketingVOX).
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Metro New York, which has an average daily circulation of 310,000, is creating a new website to help it compete against its rival, amNew York. The paper’s web strategy is rather new, while amNew York inherited the relatively robust site of defunct New York Newsday.
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XM, Starbucks Entertainment and Concord Music Group are releasing a compilation CD featuring music from XM’s blues channel on May 15, according to XM.
Pregnant women who purchase a T-shirt emblazoned with the message “Expect Good Things” will receive a six month subscription to Pregnancy magazine.
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While the addition of McClatchy and three other major newspaper groups to Yahoo’s newspaper consortium is a welcome shot in the arm to the growing alliance, even those involved are saying that it’s a temporary fix to an ongoing problem.
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Reports that newspaper publisher McClatchy would be joining others in a consortium with Yahoo have now been confirmed, reports the Associated Press (via MarketingVox).
Smithsonian Magazine is partnering with the Metropolis Ensemble to present two concerts at the Angel Orensanz Foundation Center for the Arts in New York City.
Google has been, perhaps, busier than usual in the last several days. On Friday, the search behemoth announced that it had acquired DoubleClick. Today, the company has announced that it has inked a multi-year agreement with Clear Channel Radio that enables Google to sell a guaranteed portion of 30-second advertising inventory available on more than 675 of Clear Channel’s AM/FM stations.
