‘Smithsonian’ Forms Partnership for Concerts in Manhattan
Smithsonian Magazine is partnering with the Metropolis Ensemble to present two concerts at the Angel Orensanz Foundation Center for the Arts in New York City.
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Smithsonian Magazine is partnering with the Metropolis Ensemble to present two concerts at the Angel Orensanz Foundation Center for the Arts in New York City.
Google has been, perhaps, busier than usual in the last several days. On Friday, the search behemoth announced that it had acquired DoubleClick. Today, the company has announced that it has inked a multi-year agreement with Clear Channel Radio that enables Google to sell a guaranteed portion of 30-second advertising inventory available on more than 675 of Clear Channel’s AM/FM stations.
Future US’s Pregnancy magazine and The Bump, a regional pregnancy living guide for moms to-be and new mothers, will polybag their summer and fall issues together, with distribution on newsstands in the Houston, Dallas and New York markets.
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Direct marketing services firm W.A. Wilde has formed a partnership with CAS Inc. to offer a lead generation service package to marketers.
General Motors, E-surance and Royal Caribbean, are among the first advertisers to line-up for the yet-to-be-named “YouTube killer” planned by NBC, News Corp., and Yahoo, among others, according to Ad Age (via MarketingVox).
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Information portal About.com has debuted sponsored brand areas that combine advertiser messaging more fully with site content, according to AdWeek (via MarketingVox).
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Product placement grew worldwide at 37 percent in 2006, but the pace of growth is expected to slow somewhat next year, says PQ Media in a new edition of its annual survey.
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Amazon.com sends an average of 80 million packages reaching U.S. consumers each year, and package advertising opportunities with the company abound.
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Newspaper publishers are facing a scarcity of ads across nearly all categories, but the lack of ads from book publishers in recent years has caused what some see as an alarming trend: the closing of the stand-alone book review section.
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Just after announcing the creation of the DigitalPlus unit to bring together information across divisions, Nielsen has partnered with DirecTV to study the use of interactive TV by viewers, reports MediaWeek (via MarketingVox).
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The InStore Broadcasting Network and Cuesol, a company that provides a high-tech shopping cart equipped with a digital personal shopping assistant dubbed the Shopping Buddy, have joined forces for a test designed to “surround” shoppers with a multimedia advertising experience.
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The Onion, the newspaper launched originally in Madison, Wisconsin, is partnering with The Washington Post, which will print the paper and sell local ads.
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Seven newspaper chains - representing some 176 daily papers nationwide - have announced a partnership with Yahoo to share content, advertising and technology; financial terms were not disclosed.
Kodak has signed a long-term deal to become the exclusive supplier of consumer and souvenir photo products and services to U.S. Six Flags parks, and will jointly market the Six Flags brand.
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Google has won the opportunity to provide search and serve ads to MySpace in exchange for at least $900 million.
Ziff Davis, a publisher of Computer Gaming World magazine, recently formed a partnership with Microsoft. The partnership will rebrand the magazine into Games for Windows: The Official Magazine. A companion website for the new brand will also be created under 1UPNetwork.
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Martha Stewart Living Omnimedia is getting back into the direct mail business in a new way, partnering with floor covering manufacturer InterfaceFlor to manufacture a line of Martha Stewart-branded carpet tiles.
HarperCollins and the Sutter Home Winery have partnered to launch a promotion that features neck hangers on 1 million bottles of wines in the liquor aisles of Albertsons grocery stores, writes Promo Magazine (via AdJab). The hangers offer $2 off a HarperCollins book. The promotion also includes in-store displays, with featured books The Reading Group and The Friendship Test, both by Elizabeth Noble. The neck hangers offer $1 off on Colavita olive oils, as well.
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Action, a provider of direct marketing services, Monday introduced a new business co-op mailing, called Just Pack Japan, geared toward new or newly moved businesses in the Osaka and Tokyo regions of Japan writes DM News.
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In recent years, private prospecting databases have become less popular among business-to-business marketers, which have begun to follow the consumer catalogers’ trend of using co-operative databases, according to Ralph Drybrough, CEO of list services firm MeritDirect, during his presentation Monday at the ACCM show, writes Multichannel Merchant.
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