‘The Onion’ Advancing on Washington
The Onion, the newspaper launched originally in Madison, Wisconsin, is partnering with The Washington Post, which will print the paper and sell local ads.
»
The Onion, the newspaper launched originally in Madison, Wisconsin, is partnering with The Washington Post, which will print the paper and sell local ads.
email this
permanent link
Seven newspaper chains - representing some 176 daily papers nationwide - have announced a partnership with Yahoo to share content, advertising and technology; financial terms were not disclosed.
Kodak has signed a long-term deal to become the exclusive supplier of consumer and souvenir photo products and services to U.S. Six Flags parks, and will jointly market the Six Flags brand.
email this
permanent link
Google has won the opportunity to provide search and serve ads to MySpace in exchange for at least $900 million.
Ziff Davis, a publisher of Computer Gaming World magazine, recently formed a partnership with Microsoft. The partnership will rebrand the magazine into Games for Windows: The Official Magazine. A companion website for the new brand will also be created under 1UPNetwork.
email this
permanent link
Martha Stewart Living Omnimedia is getting back into the direct mail business in a new way, partnering with floor covering manufacturer InterfaceFlor to manufacture a line of Martha Stewart-branded carpet tiles.
HarperCollins and the Sutter Home Winery have partnered to launch a promotion that features neck hangers on 1 million bottles of wines in the liquor aisles of Albertsons grocery stores, writes Promo Magazine (via AdJab). The hangers offer $2 off a HarperCollins book. The promotion also includes in-store displays, with featured books The Reading Group and The Friendship Test, both by Elizabeth Noble. The neck hangers offer $1 off on Colavita olive oils, as well.
email this
permanent link
Action, a provider of direct marketing services, Monday introduced a new business co-op mailing, called Just Pack Japan, geared toward new or newly moved businesses in the Osaka and Tokyo regions of Japan writes DM News.
email this
permanent link
In recent years, private prospecting databases have become less popular among business-to-business marketers, which have begun to follow the consumer catalogers’ trend of using co-operative databases, according to Ralph Drybrough, CEO of list services firm MeritDirect, during his presentation Monday at the ACCM show, writes Multichannel Merchant.
email this
permanent link
In recent years, database modeling has evolved to better boost response rates due to the rising number of cooperative databases, the increasing types of models and the more vast and sophisticated variables available, writes Multichannel Merchant.
MSN Live is now powering Amazon’s Alexa and A9 search results instead of previous search partner Google, reports Search Engine Lowdown’s Garrett French (via MarketingVox), citing Aaron Wall at Thread Watch and others. Previously, Alexa’s search results were essentially Google results - tweaked by user data from the Alexa toolbar and post-search refinement buttons.
email this
permanent link
Primedia is taking its Motor Trend magazine into broadcast TV, creating a service that can be carried by broadcast stations’s secondary digital channels, writes Broadcasting & Cable. Motor Trend TV should be ready to launch in early 2007. Programming will be free to stations; affiliates will receive local commercial inventory and will have the option of inserting locally produced auto-related programming.
YouTube.com has begun another promotion for established media companies as it tries to establish itself as a legitimate ad vehicle, writes AdWeek (via MarketingVox). The popular video-sharing service began showing Queen’s “Bohemian Rhapsody” video as part of a promotion for Hollywood Records’ Queen Stone Cold Classics compilation. The video is in YouTube’s “Featured” section on its homepage and encourages viewers to tune into American Idol, contestants of which have been singing Queen songs.
Crutchfield, Tweeter and ABC Warehouse/Detroit launched multi-tiered promotional campaigns for HD Radio yesterday, and are adding more HD Radio receivers to their inventories, Radio Ink writes.
email this
permanent link
Avon’s new promotion and catalog campaign for its Blue Rush line for men and women will feature stars from Days of Our Lives, the popular NBC daytime soap opera, writes Brandweek.
email this
permanent link
Advertisers will be spending significantly less on television and increasingly more on online advertising in the next couple of years, according to a poll of major advertisers by Forrester and the Association of National Advertisers, writes ClickZ (via MarketingVox). Some 78 percent of the surveyed marketers said the effectiveness of their TV advertising has diminished in the last two years. Some 80 percent said they would instead invest more in web advertising, and 68 percent pointed to search marketing specifically.
According to those familiar with the agreement, Verizon Communications Inc. will pay CBS Corp. 50 cents per subscriber - a rate comparable to what cable operators pay for cable channels - for the right to run its programming on Verizon’s home TV service, a move CBS hopes will pressure cable operators to sign its TV stations, The Wall Street Journal writes [subscription].
Mokrynskidirect has allied with STG Media Corp., a print media research, planning and buying agency, to offer a new space advertising placement service geared toward driving online customer acquisition for catalogers, DM News writes. For catalogers, the internet has gone from being simply an order-entry platform to a way to gain new customers. Mokrynskidirect believes that space ads in targeted publications will drive traffic online and deliver measurable incremental sales.
email this
permanent link
Internet Broadcasting, the nation’s largest local online news network, announced at the end of February new, multi-year agreements with Hearst-Argyle Television, Inc., Post-Newsweek Stations, Inc., and McGraw-Hill Broadcasting. With the deals, Internet Broadcasting will continue to provide local and national online advertising sales, interactive media services, and technology for their partner TV station website properties.
TowerPod, a service that offers podcasters rights-cleared music and a way to earn income, will be launched by Outhink Media and Tower Records at the South by Southwest Music Festival in Austin, Tex., on March 15, the two companies announced today. The service provides podcasters a platform to create music-intensive podcasts without the concern of copyright infringement and restrictive digital rights management (DRM). The website currently has no content, simply stating “TowerPod coming soon,” presumably in time for its March 15 launch.
email this
permanent link
