Toyota Bets $4M YouTube Sells Corollas
The upcoming weeks may prove seminal in how marketers judge the ROI of social-media source YouTube, as Toyota rolls out a new campaign to sell its 2007 Corolla sedan.
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The upcoming weeks may prove seminal in how marketers judge the ROI of social-media source YouTube, as Toyota rolls out a new campaign to sell its 2007 Corolla sedan.
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TV advertising has become less effective in the past two years, according to most marketers who responded to a survey from the National Association of Advertisers and Forrester Research.
Celebrity mags spend big to land photo exclusives on the cover, but it doesn’t always pay off. People magazine spent an estimated $1.5 million for this week’s photos of Christina Aguilera and her new baby, but early estimates show sales of the issue may not soar.
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Welch’s grape juice, that ultra-sweet mainstay of childhood, has purchased a two-page ad in People magazine that is meant to be licked.
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The Writers Guild of America has reached an agreement with production studios over compensation for online programming, reports MarketingVOX (via NPR).
On the union website, presidents Michael Winship and Patric Verrone of the WGA stated the agreement protects writers as the internet becomes the primary means of content creation and delivery.
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'Jiggle TV' in syndication The hottest topic at the this week’s National Association of Television Program Executives conference was online syndication, with local television stations staying busy buying syndicated programs for their websites.
Blogs are not only having an impact on the speed and availability of news but also influencing the tone and editorial direction of reporting, according to a survey of U.S. journalists by Brodeur, a unit of Omnicom Group, writes MarketingCharts.
Achieving a successful creative career is more complicated than in years past, a new survey suggests: 85 percent of advertising and marketing executives polled said their profession is more demanding now than it was 10 years ago, according to a poll by The Creative Group, writes MarketingCharts.
Newsweek is unveiling a newly designed magazine and website that is markedly different from the redesigns of other magazines, writes Folio.
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Click to enlarge As part of its new push to inject an emotional tone into its advertising and to boost U.S. sales, Wal-Mart is axing its 19-year-old slogan “Always low prices,” and replacing it with “Save Money. Live Better.”
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'Oh my God!Matt Parker and Trey Stone have signed a new deal with Comedy Central that gives them a share of the network’s ad revenue, reports The New York Times (via MarketingVOX).
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Digital eco-marketing initiatives devoted to saving the planet - or at least talking about it in ads - has been picking up, ClickZ reports (via Environmental Leader). John Rooks, president of Dwell Creative, an integrated agency that builds campaigns around social awareness and sustainability issues, believes that the appeal of online media to Dwell’s clients and its campaign planners is issue-based segmentation. He likes web advertising for its ability to establish a dialog rather than simply broadcast a message, and he believes it’s that potential for consumer engagement that’s driving a wave of recent consolidation in green market media.
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Not surprisingly, website design is a top priority for web retailers, 60.3 percent of which have redesigned their e-commerce sites in the past year, including 20.1 percent in the past three months and 14.3 percent within six months, according to Internet Retailer’s survey on website design, content and rich media, writes MarketingCharts.
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Newton Vineyard of St. Helena, Calif., has bought ads in the “gutter” - the space between the binding and the first column of text - in Wine Spectator.
Call them gadgets or widgets, but small customizable ads embeddable on blogs and other sites are becoming more popular, report MediaPost and ZDNet (via MarketingVox).
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Fox, in a bid to keep viewers watching during commercial breaks, will begin running short, animated snippets of programming between ads.
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A new start-up is hoping to link advertisers with those smart (and tech-savvy) consumers who like to create ads for fun (or out of loyalty).
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The newly redesigned New Republic, launching today as a bi-weekly rather than a weekly, is a fatter magazine, with more photographs, articles and graphics than usual.
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Chatzky XM’s Oprah & Friends channel will be honored with two national 2007 Gracie Allen Awards. The Jean Chatzky Show and Harpo Radio producer Katherine Kelly will both be recognized at this year’s Awards, which will be held in June.
The Black Donnellys, the drama that took over the Heroes lead-out slot from Studio 60 on the Sunset Strip, had a strong first airing, but in its second outing on Monday it showed declines - despite a bigger Heroes lead-in.
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