‘Marie Claire’ Tanking, Hearst Execs ‘Freaking Out’
Marie Claire’s highly anticipated first issue, in Sept., from new editor in chief Joanna Coles sold just 380,000 copies compared to 640,000 last September.
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Marie Claire’s highly anticipated first issue, in Sept., from new editor in chief Joanna Coles sold just 380,000 copies compared to 640,000 last September.
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The BIA Financial Network has released a new study with good news for local radio: while spending will increase only 0.8 percent this year over last year, revenue will grow as much as 2 percent in 2007 and will continue to increase through 2010.
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WPP Group has bought a 3 percent stake in Spot Runner, for an undisclosed sum.
Kellogg is aiming a new campaign at teens, giving away download free songs from CONNECT Music inside packages of Pop-Tarts.
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WPP and Interpublic are financially backing a new online system for media and other advertising services transactions.
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Online video solutions firm Brightcove on Monday launched a consumer-destination site in an effort to compete with video-sharing sites such as YouTube, as well as an advertising network and syndication marketplace.
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The Weinstein Company, the company distributing the Dixie Chicks’ documentary, Shut Up & Sing, has accused NBC and the CW of refusing to accept commercial spots for the film, but the controversy may just be a ruse to drum up publicity for the film.
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Microsoft today broke a print and online ad campaign talking up its search capabilities; it also reported revenue and profit gains - though its online division lost money.
NBC and the CW networks have reportedly refused to accept commercial spots for the new Dixie Chicks documentary which opens in theaters today.
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Retailer Brookstone has hired Cramer-Krasselt Hampel Stefanides to conduct an integrated fourth-quarter advertising and marketing push. The holiday campaign will be followed by broader branding and public relations efforts, which will run through 2007.
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Helping to blur the line between marketing and sales, a new display ad unit being used by IBM in a B2B campaign launches video chat with IBM sales reps.
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After announcing that it will air less expensive programming, such as reality and game shows, during the 8-9 p.m. hour, NBC executives are now back-peddling, trying to reassure media buyers that the plan was not meant for every night.
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As newspapers face challenging times, many have hired companies to help them explore ways to gain readers. One paper, the Los Angeles Times, has decided to use its own investigative resources to find the answers.
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Giving up control was the main theme of the 96th annual conference of the Association of National Advertisers.
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Universal Music Group and YouTube have ended their digital-rights/copyright dispute and signed a distribution deal; YouTube also signed a strategic content and advertising partnership with CBS.
The chairman of Tribune Co., Dennis J. FitzSimons, sent a four-page letter to 20 prominent Los Angeles business people who had backed the Los Angeles Times’s stance last week against further newsroom cutbacks.
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Following a Japanese trend, advertisers in the U.S. have started giving away branded packages of tissues and other wipes to consumers at targeted locations as well as on the street.
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The Village Voice, in off-again, on-again turmoil since New Times Media merged with Village Voice Media and assumed its name, has axed 8 more staffers, decimating the ranks of its arts staff.
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Real-life members of MySpace are apparently getting fed up with the fake profiles created by marketers for their brands.
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The founding editor-in-chief of shelter magazine Dwell has decided to move on, and abruptly gave her notice on Wednesday, according to Mediaweek.
