Bravo, Apple, Showtime, HBO, Absolut and Levi’s are the gay-friendliest brands, whereas Wal-Mart, Dunkin’ Donuts, Cracker Barrel, Exxon Mobil and Samsung are the least gay-friendly, according to (pdf) the 2008 Prime Access/PlanetOut Gay and Lesbian Consumer Study, MarketingCharts reports.
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Harvard alumni magazine 02138, launched in 2006, has been purchased by Manhattan Media, which plans to create a social network surrounding the title and then duplicate the operation for other Ivy League schools. The magazine is mailed free to about 100,000 Harvard alumni.
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Conde Nast’s Elegant Bride is launching a redesign that focuses on the upscale bride in her thirties.
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With the launch of respective new tools, Facebook and Google shall become latest supporters of data portability among social network sites.
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After Rupert Murdoch’s News Corp. yanked its $580 million bid for Newsday on Saturday (via MediaPost and the Wall Street Journal), Cablevision announced Monday that it has reached an agreement to buy the
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Busy moms apparently aren’t willing to waste their “me time” watching television commercials.
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Nintendo is focusing its latest Wii campaign on women. The newest game, Wii Fit, is a fitness game scheduled to hit stores on May 19 and, while the game is geared toward both men and women, the company thinks it will really appeal to working moms.
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NBCU plans to launch a 24-hour cable news channel in New York in November, covering the New York region, including New Jersey and Connecticut.
Men intend to spend more than women this year on Mother’s Day, reporting an anticipated average “spend” of $170 compared with women’s $110, according to a Brand Keys survey, writes MarketingCharts.
The portion of American workers who are choosing to listen to radio at work via the internet as opposed to through a traditional radio receiver grew dramatically from 2007 to 2008.
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A photo of a not-quite-clothed Miley Cyrus (aka Hannah Montana) draped in a satin sheet within the pages of Vanity Fair sparked controversy earlier this week - and record traffic to the publication’s website.
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U.K. parents say social gaming platforms (such as the Nintendo Wii) are having a positive influence in their homes, as well as facilitating peer bonding and encouraging children to do more exercise, according to a new TNS Technology survey, MarketingCharts writes.
Beginning next month, SmartBike DC will make 120 bicycles available for rent at 10 spots in central locations in the Washington, D.C., area.
Preconceived notions about the Baby Boomer generation abound, but many are merely myth, according to the third Quarterly Boomer Report from AARP Services and Focalyst, titled “How Well Do You Know Boomers? Counting Down the Top 10 Boomer Myths,” writes MarketingCharts.
Women and their families are experiencing tremendous financial woes - on issues ranging from housing to credit card debt to healthcare - and are concerned about their long-term financial security, according to a Meredith Corporation/NBC Universal survey, writes MarketingCharts.
The Oxygen network’s new logo and tagline were developed to get the brand out of the “pink pastel ghetto,” said Oxygen general manager Jason Klarman during the cable channel’s upfront breakfast yesterday.
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New moms and pregnant women have over 109 word-of-mouth conversations per week about products, services, and brands, most of them positive and considered highly credible by other moms, according to a Keller Fay study conducted for BabyCenter, MarketingCharts writes.
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Teenie boppers can now tune in to a Radio Disney website and texting program via their cell phones, as long as the phones have internet access and data services.
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Hispanic Gen Yers live a “mix-and-match” lifestyle, according to a new report from The Intelligence Group and Creative Artists Agency.
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Oxygen’s “Oh!” motto has breathed its last, excited breath. NBC plans to rebrand the female-oriented network and will announce details at an upfront this week.
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