Though print newspaper readership continues to fall and reliance on online news is rising, TV still remains the dominant source of news in America, according to the 2008 biennial news consumption survey (PDF) by the Pew Research Center for the People & the Press, writes MarketingCharts.
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College students are more likely to have computers than televisions in their dorm rooms. With that in mind, Fox is streaming the premiere of Fringe and Terminator: The Sarah Connor Chronicles online, at the same time they air on TV, to computer users on college campuses.
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Maddow Rachel Maddow, a political commentator on Air America Radio, has been given her own prime time show on MSNBC. The show will launch Sept. 8, and will air following Keith Olbermann’s Countdown. With the heightened interest in the presidential election and resulting ratings boost the cable news nets are enjoying, advertisers are keeping a close watch on Fox, CNN and MSNBC - and the political leanings of each.
Online job searchers - those who have conducted a job search online in the past month - are 62 percent more likely than the total adult population to be 18-34 years old, 23 percent more likely to have at some college education, and 47 percent more likely to be African-American, according to (pdf) Scarborough Research (via MarketingCharts).
Young Hispanics want social media that’s delivered in a bilingual environment, says Boston-based social media company Communispace.
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Big men can social network about topics including fashion and what it’s like to be “big and tall” with a new network from Casual Male Retail Group, parent company of brands like Casual Male XL and LivingXL.
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The New York City Council plans to ask the FCC to investigate possible racial and ethnic biases in Arbitron’s PPM, and wants Arbitron to delay its implementation of the system until the FCC can finish such an investigation.
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After cutting back marketing spend by 18 percent in the first quarter of the year, Gap has launched a fall campaign that is an indication that Gap CEO Glenn Murphy feels confident about the retailer’s fall merchandise.
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A new high of nearly half (49 percent) of all internet users use search engines on a typical day, up from about one-third in 2002 - and closing in on the use level of email (60 percent of those online use email each day) - according to a new analysis from the Pew Internet & American Life Project (via MarketingCharts).
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With the new school year almost here, consumers won’t be skimping on supplies, despite recession concerns, according to Nielsen, which forecasts 2.6 percent growth, or more than $1.57 billion, in school and office supply sales in U.S. grocery, drug and mass merchandiser stores, MarketingCharts reports.
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Nearly all U.S. women (94 percent) are satisfied with their lives and ability to balance multiple roles and responsibilities, but only half of married/partnered women are satisfied with their sex lives and the division of labor at home, according to (PDF) a Meredith Corp. and NBC Universal survey, writes MarketingCharts.
In case there aren’t enough shows featuring bodily function humor and plenty of rude noises, tween boys will soon have a new television channel geared just to them. Disney, which has earned so much of its bread and butter parading princesses past young girls, is relaunching Toon Disney as Disney XD, aimed at boys ages 6 to 14.
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Daily Candy, a fashion and culture email newsletter and website for young women, was snapped up by Comcast for $125 million — incrementally higher than the $100M it asked for two years ago.
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Zoom Media & Marketing has expanded its digital footprint by installing over 500 new billboards in nearly as many nightlife venues throughout the country’s top 10 DMA markets, including New York, Chicago, L.A., Atlanta and Dallas.
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The online behavior, attitudes and interests of people from all walks of life are blending together online, cutting across generations and traditional demographics and giving rise to a new online group called “Generation Virtual” (Generation V), according to research by Gartner, which coined the term (via MarketingCharts).
Consumers in their 40s and 50s are at or near the peak of their earning potential and make the majority of household spending decisions for themselves and their older and younger dependents, according to a study by TV Land, writes MarketingCharts.
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Six million students attend traditional four-year colleges and universities full-time. The rest of the 16.6 million youths who attend college are in community colleges, are in graduate programs, or are attending part-time - yet 90 percent of dollars are spent to reach those 6 million four-year students, according to Mr. Youth.
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Though overall back-to-school spending is expected to grow this year, back-to-college spending will not, according to an NRF survey conducted by BIGresearch, which found that college students will on average spend just under $600 this year, down 7 percent from 2007 (see graph) - MarketingCharts reports.
The all-black Italian issue of Vogue has arrived in the U.S., and readers have snapped up all the copies and demanded more, prompting Conde Nast to reprint the issue with the taglines “Most Wanted Issue Ever” and “First Reprint” across the front.
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Some 70 percent of consumers who have responded to a mobile marketing offer say they’ve responded to a marketing text message - compared with 41 percent who’ve responded to a survey and 30 percent to email offers - according to the Direct Marketing Association (DMA), writes MarketingCharts.
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