GE Chair To Investors: Hush Up, NBC Not For Sale
GE’s chairman is again trying to squelch persistent rumors that General Electric plans to unload NBC Universal after the summer Olympics.
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GE’s chairman is again trying to squelch persistent rumors that General Electric plans to unload NBC Universal after the summer Olympics.
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The click-through rate on Google’s ad offerings is declining, leading investors to worry the company is more exposed to economic woes than previously thought, reports The Seattle Times (via MarketingVox).
NBC chief Jeff Zucker called mobile content opportunities “not that important,” during the World Economic Forum in Switzerland on Friday.
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For health information, women turn to the internet more than to friends, family or significant others - and second only to consulting physicians - according to comScore; moreover, 85 percent of online women have researched women’s health issues, including 63 percent who’ve researched birth-control options, reports MarketingCharts.
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A campaign that generated 8,500 emails to the FCC opposing the proposed merger between XM and Sirius Satellite Radio has come under scrutiny.
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An increasing number among the most powerful and influential segment of online consumers - those who shape perceptions of brands, products and services - are concerned that “advocates for hire” leave biased opinions on consumer websites, according to a new study by WPP Group’s Burson-Marsteller, reports sister site MarketingCharts.
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The National Association of Black Journalists does not want Don Imus back on the air.
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As networks and syndicators increasingly adopt unusual tactics in their efforts to retain audiences straight through commercial breaks, Nielsen is having difficulty tracking the new forms of advertising for its commercial ratings data.
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Media professionals are wondering just how hands-off Rupert Murdoch will be once he gets his hands on Dow Jones & Co. But there are early signs that he might like to get involved. According to sources, he has called at least three reporters who were considering leaving the Dow Jones newspaper The Wall Street Journal and asked them to remain with the paper.
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Another study has been released that claims to show that advertisers who buy branded keywords on search engines are wasting their money, because those ads are being clicked by consumers who are on the way to that advertiser’s site already.
The original 'killer app' Ad associations, such as the 4As, are sweating over new tobacco ad rules that could send ripples of implication across other industries, reports MarketingVox.
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Google’s moves into radio and television advertising are not meant to steal advertising revenues from other broadcasters but to grow the entire market.
The rush by marketers to get into virtual world Second Life has been followed by little idea of what to do now that they’re there, writes BrandWeek (via MarketingVox).
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Google’s attempts to sell radio inventory have yet to attract significant advertiser interest, and the lack of success was highlighted last week when dMarc founders Chad and Ryan Steelberg decamped from the company.
Turner Broadcasting has agreed to pay for the costs incurred by the city of Boston during its response to the broadcast company’s unfortunate marketing-campaign-turned-bomb-scare.
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Minnesota seems to be a state at the forefront of an emerging controversy surrounding the use of digital billboards along the country’s highways, and the decisions being made within its cities are bound to be watched closely by advertisers and outdoor advertising companies alike.
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Going for wow In what will be the company’s “most aggressive launch ever,” Microsoft is threatening to spend $500 million to highlight the “wow” factor of its Vista operating system, which launched today after repeated delays and lukewarm initial reviews.
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Click to enlarge Blackfriars Communications released its Marketing Category Indices for 12 types of marketing spending, showing that both offline and online advertising spend increased from budgeted amounts in the third quarter.
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Ebersol NBC’s Sunday Night Football exceeded network goals and was, in fact, the cornerstone of the prime time turnaround at NBC. That is, according to Dick Ebersol, chairman of NBC Universal Sports & Olympics.
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Incumbent GSD&M - invited by Wal-Mart to re-pitch for the $580 million account after the retailer reversed its decision to bring on DraftFCB - has declined to rejoin the fray.
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