Roehm Considering ‘Her Own Gig’
Julie Roehm, little more than a week after being ousted from Wal-Mart, has said that she is considering hanging out a shingle on her own.
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Julie Roehm, little more than a week after being ousted from Wal-Mart, has said that she is considering hanging out a shingle on her own.
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DraftFCB is not concerned that its reputation has been damaged following the agency’s ouster by Wal-Mart, according to Wally Petersen, DraftFCB spokesman. Petersen was referring to the fact that the agency was dumped by Wal-Mart just days after the retailer fired executive Julie Roehm, who handled the review and who enthusiastically endorsed DraftFCB as Wal-Mart’s new agency.
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A Fox news report that stated NBC’s slumping Studio 60 on the Sunset Strip had been dropped from the schedule is apparently incorrect.
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The Weinstein Company, the company distributing the Dixie Chicks’ documentary, Shut Up & Sing, has accused NBC and the CW of refusing to accept commercial spots for the film, but the controversy may just be a ruse to drum up publicity for the film.
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Email services provider Silverpop’s study, “Email Creative That Works,” confirms some commonly held beliefs - and offers a few surprises, too - regarding email marketing best practices.
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In a gaffe of major proportions, the state of Utah has divulged email addresses of the children on its so-called child-protection do-not-email list. Proponents of the registry have claimed that it is foolproof.
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Rumors are flying about the possible sale of two hot internet properties, Facebook and YouTube, writes MarketingVox.
News reports that suggest Howard Stern is in talks with Citadel Radio, in order to form an Opie & Andy-type deal to share the host between satellite and terrestrial radio, are untrue, according to a company source.
Noting that NBC filed for a “TV For Me” trademark, Mediapost speculates that the major network is contemplating a customized programming effort. That the network hasn’t sown up the domain name rights for the mark isn’t surprising, given past precedent. (That domain currently belongs to a lucky Muscovite.)
Royal Philips Electronics has filed a patent, not yet approved, that would prevent viewers from switching channels during advertisements and viewers of pre-recorded shows from fast forwarding through ads, AdAge reports. News of the application had bloggers and TV watchers up in arms, and Philips quickly issued a statement which pointed out the fact that the system would allow the viewer to choose, at the beginning of a movie, to either watch the movie without ads or watch it with ads. “It is up to the viewer to take this decision, and up to the broadcaster to offer the various services,” the company said in a statement.
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Deutsch Steve Dworin plans to file a lawsuit by the end of February against his ex-partner at David Deutsch Associates, Donny Deutsch, claiming that in his recent book, Often Wrong, Never in Doubt, Mr. Deutsch defamed him and broke a non-disparaging contract between the two men, writes AdAge.
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Advertisers who waited until the last minute to buy Super Bowl spots got them at a 40 percent discount, AdAge writes. Those discounts - rumored from off-the-record sources to be worth about $1 million - meant good deals for those advertisers, considering that the game’s ratings were up over last year. One such advertiser, Starwood Hotels and Resorts’ Westin, wouldn’t be specific, but chief marketing officer Javier Benito said he got “a very good deal.”
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More consolidations are expected for the media industry this year, but it is not likely that growth in volume will exceed the 109 percent increase experienced in 2005 over 2004, writes Mediapost. According to results from a new DeSilva & Phillips report, 114 deals with a total value of $5.973 billion took place in 2005, over a billion dollars more than any year since 2001.
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The deal announced last week between AOL and Goodmail, which will ensure that messages certified by Goodmail get through to the inboxes of AOL users with links and images enabled, may benefit the industry, writes Mediapost.
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AOL’s announcement that it will begin implementing Goodmail’s CertifiedEmail program - and phasing out its own enhanced whitelist - is nothing more than an attempt to get money out of non-spamming marketers, believes Matt Blumberg, chief executive of Return Path. Reputable companies have worked hard to get the permission of their consumers to send them email, Blumberg is quoted as saying in Direct Magazine. “Now they’re being told, ‘if you don’t pay, that mail might or might not get there; it might or might not work when it does, and it’s not going to have a little mark next to it that says it’s AOL certified.’”
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A blog post by David A. Utter of WebProNews points out an article by a Tucson Weekly columnist who made a (sort of) tongue-in-cheek suggestion that print journalists should take a year off to prove that bloggers would have nothing to write about without their printed counterparts, and that newspapers’ current struggles have come about mostly thanks to Craigslist, eBay, Google, and online journals.
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Proctor & Gamble Pharmaceuticals and Sanofi-Aventis have alleged that Roche Pharmaceuticals and GlaxoSmithKline’s advertising for Boniva is false and misleading, and have filed suit, Adweek writes. The suit alleges that Roche and Glaxo falsely claimed - in ads aimed at both physicians and consumers - that Boniva has been proven to reduce the risk of non-spinal fractures and proven itself compared with other drugs such as Actonel, according to UPI.
Glaxo and Roche have denied wrongdoing.
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Lamar advertising is in the “hot” outdoor advertising sector - revenue grew 7.9 percent over the first nine months of 2005, according to the Outdoor Advertising Association of America - and Jim Cramer on Mad Money suggested viewers buy stock, in part because nobody can TiVo a billboard, and because Lamar is adding digital billboards which should increase sales.
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Contradicting last week’s news report in Times Online, Wikipedia founder Jimmy Wales said he was misquoted and has no plans to introduce advertising on the Wikipedia site, writes ClickZ. “There are no plans of any kind, no announcement, no change in stance,” he told ClickZ (via MarketingVox). “What I said is something I’ve been saying for five years. We don’t believe we need advertising in order to survive. My view currently is that we’re much better off without the advertising. It’s better for our mission. It’s better for our fundraising.”
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Rumors that Google will allow image ad units on its main search page have Google execs up in arms, according to Mediapost. Marissa Mayer, vp of search products and user experience for Google, wrote on the Google Blog that, “There will not be crazy, flashy, graphical doodads flying and popping up all over the Google site. Ever.”
