Clear Channel-Reactrix Partner for Airport Displays
Clear Channel Airports has signed with Reactrix to sell and license Reactrix’s StepScape displays in airports.
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Clear Channel Airports has signed with Reactrix to sell and license Reactrix’s StepScape displays in airports.
Print newspapers ads reach people at all stages of the buying cycle - inspiring web research at the beginning and prompting in-store/web purchase at the end, said the Newspaper Association of America (NAA), citing a Google study - via MarketingCharts.
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With consumers continuing to spend briskly online, and social websites aggregating ever-larger numbers of participants, the twain - online shopping and social networking - may finally be meeting, according to a nationwide survey from Guidance and Synovate, writes MarketingCharts.
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Get a tax rebate, go on a shopping spree: that’s the attitude Sears is suggesting with its latest promo.
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Yahoo, in a another shot at Google, has debuted new features to simplify search functionality for mobile phone users.
Bankrupt Lillian Vernon was sold to custom printing company Taylor Corp. at auction for an undisclosed amount.
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Google claims that ads in YouTube videos perform as well as their TV brethren.
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GM delivered 27 percent more online display ads than Toyota in January, but Toyota delivered 32 percent more ads per person reached, according to the first public release of advertiser-level data from comScore’s Ad Metrix service, in this case for online advertising by auto manufacturers, reports MarketingCharts.
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Yahoo Sites barely edged out Google Sites among U.S. web properties with 137 million visitors vs. nearly 136 million, as traffic to the tax, greetings/Valentine’s Day, politics, and news sites quickly increased, according to a monthly analysis by comScore’s Media Metrix service, MarketingCharts writes.
GM, in what could signal a no-look-back shift to digital marketing, will dedicate half of its $3 billion budget to digital and one-to-one marketing in the next three years.
Microsoft and Yahoo are talking about a merger, a shift from recent weeks when Microsoft made an unsolicited bid for Yahoo.
If you wish to court veterinary book buyers, Vietnamese beauty salon owners, or people celebrating marriage or a baby, there are some new lists to meet the task.
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European regulators approved Googles’ $3.1 billion acquisition of DoubleClick, deeming the purchase unharmful to competition in the online ad market.
Expect paid search to get more expensive while natural searches gain importance in the media mix.
Electronic coupons via mobile devices may be on the verge of hitting the big time, as a discount campaign from packaged goods giants like Kimberly-Clark and Procter & Gamble goes live.
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Circuit City, which spent $190 million on U.S. media in 2007, is losing its svp/CMO.
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Office-supplies giant Staples reported that fourth-quarter profit dropped 1 percent; the company cut its annual forecast.
The Conference Board Consumer Confidence Index, which had declined in January, again fell - sharply, to a near-15-year low. In February the Index stands at 75.0 (1985=100), down from 87.3 in January, the Conference Board reported (via MarketingCharts).
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Yellow Pages usage in 2007 grew to 17.2 billion searches, up from 16.7 billion in 2006, thanks to the growth of internet Yellow Pages (IYP), the Yellow Pages Association (YPA) announced, citing industry research (via MarketingCharts).
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LA-based nvohk, a green clothing store that launched before the holidays, lets consumers actively shape its future.
The online retailer positions itself as the first eco-friendly, community-managed clothing firm. Members are recruited en masse and encouraged to contribute $50 each to help co-develop nvohk.
Contributors assist in developing the logo, products and web design. They also assist in advertising efforts and garner 35 percent of net profits.
Profits distributed to nvohk members are disseminated as points redeemable for discounted products.
nvohk donates 10 percent of net profits to environmental organizations, which are also selected by members.
According to Springwise, 400 people registered for nvohk in January. The firm is awaiting the addition of 5000 members before soliciting $50 development contributions.
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