Most online Americans view online shopping as a way to save time and a convenient way to buy products, but most also express discomfort over a key step in online shopping - sending personal or credit card information over the internet, according to a Pew Internet Project survey, writes MarketingCharts.
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Gays and lesbians are twice as likely as heterosexuals to purchase their automotive insurance online, according to a study of auto, life and homeowner’s/renter’s insurance by Harris Interactive in conjunction with Witeck-Combs Communications, MarketingCharts writes.
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Advertisers would be well advised to pay more attention to what their customers say influence their purchases - particularly new media options that are growing the fastest in wielding influence, according to BIGresearch’s Simultaneous Media Survey (SIMM 11, Dec. 07), MarketingCharts reports.
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Forrester Research is predicting the end of the music industry as we know it. In a new report, Forrester says that digital music sales will grow at a compound annual rate of 23 percent over the next five years, reaching $4.8 billion by 2012.
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U.S. retail e-commerce sales in 2007 were up 19.0 percent from 2006, whereas total retail sales were up 4.0 percent in the same period, according to the most-recent estimates from the Census Bureau of the Department of Commerce, writes MarketingCharts.
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Online customer reviews are profitable for retailers and help build a sense of community for online shoppers, 82 percent of whom consider such reviews better than researching a product in-store with a sales associate, according to a Power Reviews study conducted by the e-tailing group, MarketingCharts reports.
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Yahoo is wooing News Corp. in the hopes that Rupert Murdoch’s media empire can save it from a hostile takeover by Microsoft, or at least convince Microsoft to sweeten its bid.
Click to enlarge Having spent a week mulling Microsoft’s unsolicited $44.6 billion takeover bid, Yahoo has formally declined the offer.
Half of online businesses plan to add “Web 2.0″ online capabilities to their sites within the next six months, and over 93 percent intend to do so within the year, according to a Scene7 study of retailers, manufacturers, agencies, and high-tech companies that sell products or services online, reports MarketingCharts.
Some major direct marketers struggled to increase sales in January following the worst holiday season since 2002.
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Yahoo has decided to abandon its YMU music subscription service, and will move current subscribers to RealNetworks-MTV’s joint venture, Rhapsody America.
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Offline media direct mail and telemarketing are the best media to combine with email, according to a new report from the U.K.’s Direct Marketing Association.
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Amazon has agreed to buy audiobook retailer Audible.com in a deal valued at about $300 million.
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More than 85 percent of the world’s online population has used the internet to make a purchase - increasing the market for online shopping by 40 percent in the past two years - according to the latest Nielsen Global Online Survey on internet shopping habits, reports MarketingCharts.
On average, each consumer plans to spend $122.98 on Valentine’s Day (similar to last year’s $119.67) resulting in total Valentine’s Day spending to reach $17.02 billion*, according to the National Retail Federation’s 2008 Valentine’s Day Consumer Intentions and Actions Survey, conducted by BIGresearch, MarketingCharts reports.
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The president and chief executive of the struggling Sears Holding Corp., Aylwin Lewis, will step down this week, as the company announces it has entered a “new phase of evolution” as a multichannel retailer.
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American Eagle Outfitters is launching a brand, targeted toward children ages two to 10, that will sell trendy, high-quality clothing and accessories.
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Online shopping in the U.K. grew 54 percent in 2007 over 2006, according to the Internet Marketing in Retail (IMRG) Capgemini E-Retail Sales Index.
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For men 18 and older, TV advertising is no longer the main influencer in purchasing decisions - just 22 percent say it is (down 8 points), compared with 24 percent who now cite advertising inserts as the most influential medium, according to the Customer Focus: Decade of Data report from Vertis Communications, MarketingCharts reports.
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Some $29.2 billion was spent online during the 2007 holiday season, a 19 percent gain versus the same period last year, according to comScore’s final update of e-commerce holiday spending (Nov. 1 - Dec. 31), reports MarketingCharts.
