The vast majority of Boomers say it is important that their physician have specialized training in dealing with older patients (see table), but a majority say they cannot find such a doctor, according to the first annual Senior Health Index from American System for Advancing Senior Health, writes MarketingCharts.
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Most internet users age 45 or older say content online serves less their needs and interests than those of younger persons, according to (pdf) a Burst Media survey on the availability of age-appropriate online content, website design and targeted advertising, writes MarketingCharts.
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Most U.S. adults are uncomfortable that some websites use information about one’s online activity to customize website content or ads - but, if site privacy and security policies were improved, most would be comfortable with the practice, according to a new study, writes MarketingCharts.
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Companies are adopting social media as a marketing tool, but they are struggling to find effective metrics, writes Paul Gillin (author of The New Influencers) in a report issued by the Society for New Communications Research (SNCR), MarketingCharts writes.
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The network known for tearjerker chick flicks is making its greatest investment in programming to date, planning to nearly double its slate of 17 original dramas from last year to produce 30 original movies this year.
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Despite the report published by the New York Post’s Page Six, which stated that the bubbly Oprah protege Rachael Ray may get the boot at the end of her syndicated talk show’s contract, the show’s director of publicity says the show is here to stay.
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More than 10 percent of households in the U.S. will not be able to receive television signals come Feb. 17, 2009, unless they buy a new TV or a converter box.
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Old school Traditional media are the preferred outlet for the presidential candidates’ ad dollars, according to a new report by Borrell.
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For men 18 and older, TV advertising is no longer the main influencer in purchasing decisions - just 22 percent say it is (down 8 points), compared with 24 percent who now cite advertising inserts as the most influential medium, according to the Customer Focus: Decade of Data report from Vertis Communications, MarketingCharts reports.
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Contradicting some major studies that say Boomers are unhealthier than the generations before them, a new study by ThirdAge Inc. and JWT BOOM finds that 87 percent of Baby Boomers and aging mid-lifers (”ThirdAgers”) say they are in “good to excellent” health, writes MarketingCharts.
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Marketing “basics” - including customer satisfaction, customer retention, segmentation, brand loyalty and ROI - are the most important areas of focus for 2008 for Marketing Executives Network Group members.
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Click to enlarge Forty million boomers use their purchasing power to buy environmentally safe brands, according to a survey from AARP Services and Focalyst.
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Dove has taken advantage of Reader’s Digest’s decision to sell advertising on its back page, purchasing the page for a year as part of its effort to appeal to older women.
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SPMG has pulled together a group of 100 newspapers, called the Premier 100, targeted to senior citizens.
Senior citizens fear moving into a nursing home and losing their independence more than they fear death, according to a study, “Aging in Place in America,” commissioned by Clarity and The EAR Foundation, which also found that the baby boomer children of seniors also fear for their parents, writes MarketingCharts.
Baby Boomers (born between 1946 and 1964) are more likely than the general adult population to vote, play the lottery, remodel their home or live in a household that owns/leases at least three vehicles, writes MarketingCharts, citing Mediamark Research Inc.’s BoomerView service.
The arrival of baby boomers into the upper age brackets is changing the way Madison Avenue looks at the elderly.
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Male-oriented radio programming and formats with an upper-income listener skew tend to be common denominators of the top 15 formats that attract radio website traffic, according to (pdf) a study of media websites released by The Media Audit, writes MarketingCharts.
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Though younger consumers remain at the forefront of mobile technology adoption, Baby Boomers are also embracing mobile - and their behavior is surprisingly similar to younger users’, according to a new study from InsightExpress, writes MarketingCharts.
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Cell phones and the internet have become an essential part of the daily lives of Americans - so much so, that when asked how long they would feel OK without online access 15 percent say a day or less, 21 percent say a couple of days and 19 percent say a few days, and only one out of five say they could last a week, writes MarketingCharts.
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