As Baby Boomers Hit Elderly Status, Marketers Want ‘Em
The arrival of baby boomers into the upper age brackets is changing the way Madison Avenue looks at the elderly.
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The arrival of baby boomers into the upper age brackets is changing the way Madison Avenue looks at the elderly.
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Male-oriented radio programming and formats with an upper-income listener skew tend to be common denominators of the top 15 formats that attract radio website traffic, according to (pdf) a study of media websites released by The Media Audit, writes MarketingCharts.
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Though younger consumers remain at the forefront of mobile technology adoption, Baby Boomers are also embracing mobile - and their behavior is surprisingly similar to younger users’, according to a new study from InsightExpress, writes MarketingCharts.
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Cell phones and the internet have become an essential part of the daily lives of Americans - so much so, that when asked how long they would feel OK without online access 15 percent say a day or less, 21 percent say a couple of days and 19 percent say a few days, and only one out of five say they could last a week, writes MarketingCharts.
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Boomers and matures (ages 60 +) both rely on a wide variety of sources for travel information - including TV, travel agents, radio, outdoor ads, print and the internet - but they rely most heavily on word-of-mouth recommendations.
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Walter Cronkite may be, at 91 years of age, returning to TV, to contribute a weekly segment on Retirement Living TV. The network, which celebrated its first anniversary last week, is geared toward people 55 and older, writes The New York Times.
Traditional radio remains important with Baby Boomers, who nevertheless display a remarkable ability to adopt new media into their busy lives, according to a recently released Bridge Ratings study of the media habits of Baby Boomers - those born between 1946 and 1964 - writes MarketingCharts.
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Tech products and practices that are “Green,” or environmentally sensitive, are emerging as an element of tech brand positioning and consumer consideration - but the potential to claim green leadership remains fragmented across the Tech brandscape - according to survey results released by Ipsos, MarketingCharts reports.
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Only 15 percent of viral campaigns in the last year successfully prompted consumers to promote the marketer’s message, according to a new report from JupiterResearch (via MediaPost). That low response rate may be leading to the decrease in the use of viral tactics: marketers plan to scale back on their use of viral marketing by 55 percent within the next year.
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Nearly a third (31 percent) of adults surveyed indicated they had children or grandchildren under 18 who played family-friendly “casual” computer/video games - puzzle, word and simple action games - in their home, according to what PopCap Games said is the largest survey of players of casual computer/video games conducted, MarketingCharts writes (via NextGeneration).
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Three in ten Americans (29 percent) say the federal government should have the most responsibility - in relation to the US food industry - for ensuring the long-term wellbeing of the environment, according to a recent Harris Poll, reports MarketingCharts.
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US internet users pegged Tokyo-based Canon as the best manufacturer of digital cameras, with Kodak, Sony, and Nikon also receiving support for the title, according to a larger-scope, technology-based study conducted in the spring by Ipsos Insight, MarketingCharts reports.
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Drew Carey’s game show on CBS, The Power of 10, is proving irresistible to adults ages 55 and over, which could be an indication that the network made a smart decision when it chose the comedian to take over as The Price Is Right host in September, after Bob Barker retires.
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Millennials (those now age 18-24) have an affinity for traditional media, such as print publications and television - and almost 6 in 10 (58 percent) say they use magazines to find out about what’s cool and hip, such as clothes, cars and music, according to a study released earlier this year, writes MarketingCharts.
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According to a recent PULSE report, Riding the Green Wave (pdf) from WSL Strategic Retail, retailers shouldn’t look at sustainability as the magic bullet that will transform their image. “Sadly for Home Depot and Wal-Mart, only 18 percent said that they try to shop at stores that care more for the environment,” the report states (via Environmental Leader).
A day after The New York Times printed a story that negatively portrayed infoUSA’s role in the plight of a 92-year-old Army veteran, the database services company issued a statement claiming that the story unfairly tarnishes the reputation of the direct marketing industry.
AARP, the world’s largest circulation magazine, is gearing up for its sixth annual Road Show, targeting the 50+ demographic at festivals, fairs and other lifestyle events in key markets around the country.
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Aging baby boomers are avid users of the internet and have widely embraced technology, according to a new study by BoomerEyes, a boomer research and demographic intelligence company.
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Serious money is to be made by health marketers that make online information systems easier to use for seniors reluctant to use the web for health information, reports MediaPost (via MarketingVox), citing a new study from agency GroupM and research company Millward Brown.
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The Missouri Attorney General’s office has issued 27 cease-and-desist orders to companies believed to have been engaged in fraudulent direct mail practices.
