27 Cease-and-Desist Orders Sent in Missouri ‘Senior Sting’

The Missouri Attorney General’s office has issued 27 cease-and-desist orders to companies believed to have been engaged in fraudulent direct mail practices.

21st Century Gets ‘Care Giver’s Home Companion’ List

21st Century Marketing will manage Care Giver’s Home Companion list, giving marketers direct access to this list of family caregivers to the elderly for the first time.

AARP Readership Leaps Again

AARP The Magazine’s readership increased 7 percent reaching 29.9 million adults – or 14 percent of all adults in the U.S. – according to the recently released Fall 2006 MRI report.

Perplexing Billboards Market to Interfaith Couples

A series of mysterious billboards went up recently in the Los Angeles area just after the Jewish high holidays which had members of the community guessing. The billboards contained nothing but illustrations and perplexing (and unanswered) questions, such as: Latkes or fries? The Jewish community wondered what the questions meant, and what company the ads were for.

AAF: Ad Budgets Shifting from TV to Online Video

A majority of top ad execs surveyed say a big chunk of their TV advertising budgets will migrate to online video buys within the next few years.

‘Elixir,’ Launching in October, Devoted to Perpetual Youth

A new magazine due out in October can help advertisers capitalize upon society’s current war against aging.

CBS Plans to Show Rather the Door

Dan Rather, who has sat in the CBS anchor chair for 24 years, will be gone from the network by the time Katie Couric joins this fall, according to the Washington Post. CBS executives have said that they are not trying to “boot” him because of the controversy surrounding his botched story on President Bush and the National Guard, but rather that there will be no room for him on 60 Minutes, particularly with Couric’s arrival as well as that of CNN’s Anderson Cooper as part-time contributor.

‘AARP The Magazine’ Grows Audience Despite Trends

AARP The Magazine’s audience increased 2.3 percent to 28.5 million, effectively reaching 13 percent of all adults in the U.S. In the Spring 2006 MRI report, AARP The Magazine’s household income and home value both rose to $53,693 and $268,335 respectively. The 50-59 age-segmented edition of AARP The Magazine is up 12 percent from last year, reaching over 12.5 million readers, with household income up 4.6 percent to $70,926, and median age dropped slightly to 53.

As Boomer Market Grows, AARP Mag Q1 Ad Sales Outperform Market

Despite the weak magazine advertising market, AARP The Magazine announced promising first quarter figures, as marketers reach out to the growing baby boomer market.

‘GeezerJock’ Increases Rate Base, Frequency

GeezerJock, a magazine for athletes over aged 40, will raise its rate base in January from 45,000 to 75,000, and increase publication from quarterly to bi-monthly, Mediaweek writes. Advertising typically ranges from 12 to 15 pages, mostly supplements, heartburn medication, and senior centers - but also carries Michelob Ultra, the article points out.

The website claims GeezerJock readers are “the healthiest, most vibrant members of the largest and wealthiest generation in the history of the world.”