Pharmaceutical companies are forecast to generate $10.6 billion in sales via direct marketing in 2008 - and $15.2 billion in 2012, according to a new Direct Marketing Association (DMA) report, “Direct Marketing Facts and Figures in the Pharmaceutical Industry,” writes MarketingCharts.
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SMS (texting) and mobile email may well be overtaken by mobile instant messaging (MIM), according to a TNS Global Telecoms Insight (GTI) survey of 17,000 consumers across 30 countries, MarketingCharts reports.
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An email’s subject line and “from” address are “the most important factors” for getting users to open an email.
Some 58 percent of consumers say email is a great way for companies to stay in touch (up from 45 percent a year ago) - yet only about 77 percent of invited email successfully makes it to the inbox, according to an email study by Harris Interactive (with Merkle) and another by Lyris, Inc (via MarketingCharts).
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A new poll shows that consumers feel, for the most part, that they are in control of their inboxes. 88 percent said they feel mostly or completely in control of their inboxes, up nine points from 2004, according to the survey from database marketing agency Merkle Inc.
US banks and credit institutions spent $13.4 billion in 2007 on direct marketing advertising - which generated $178.8 billion in sales, and the amount of those returns is forecast to hit $286.2 billion in 2012, according to the Direct Marketing Association (DMA), MarketingCharts reports.
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Spending on alternative media in the U.S. jumped 22.0 percent from 2006 levels to reach $73.43 billion in 2007, and that rapid growth is expected to continue in 2008 despite a slowing economy, according to a new report from PQ Media, MarketingCharts writes.
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The definition of spam has effectively changed from “unsolicited commercial email,” an idea based on permission, to a perception-based definition - i.e., it’s unwanted - according to the “Spam Complainers Survey” by Q Interactive and MarketingSherpa, reports MarketingCharts.
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If you wish to court veterinary book buyers, Vietnamese beauty salon owners, or people celebrating marriage or a baby, there are some new lists to meet the task.
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Good news for direct marketers: b-to-b email list prices fell by an average of $2 per thousand, according to the Winter 2008 List Price Index from Worldata.
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New lists allow direct marketers to zero in on costume buyers, tech pros, buyers of weight-loss goodies, and nutrition/health advocates.
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Whether the news is good or ill in the direct marketing sector depends on your predilection for a glass-half-full or a glass-half empty perspective.
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Behavioral targeting, search engine optimization (SEO), and direct email using house lists are the best-performing tactics in online marketing, according to MarketingSherpa’s annual survey of ad:tech attendees, writes MarketingCharts.
More than half of senior-level marketers say they are only “somewhat confident” or “not confident at all” in their organization’s ability to track campaigns across multiple channels in real-time (see chart), and only 19 percent say they can make campaign changes in less than 24 hours, according to a new study, reports MarketingCharts.
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Eight in 10 marketers cite email as the best-performing medium, ahead of search and display, according to Datran Media’s second annual survey of 2,000 online marketing professionals conducted in December ‘07, writes MarketingCharts.
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Old school Traditional media are the preferred outlet for the presidential candidates’ ad dollars, according to a new report by Borrell.
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In 2007, every dollar that membership organizations spent on direct marketing yielded a return of $14.47 - a figure that is only going to rise through 2012, according to the newly released Direct Marketing Association (DMA) report, “Direct Marketing Facts & Figures in the Nonprofit Sector.”
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The BPA Worldwide has issued new rules affecting reporting of business and consumer publications at its annual board of directors meeting, the group announced yesterday.
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The best day of the week to send email in the third quarter was Wednesday, according to the most recent eROI benchmark study of email-campaign clickthrough and open rates, reports MarketingCharts (via Direct magazine).
