Eight in 10 marketers cite email as the best-performing medium, ahead of search and display, according to Datran Media’s second annual survey of 2,000 online marketing professionals conducted in December ‘07, writes MarketingCharts.
email this
permanent link
Old school Traditional media are the preferred outlet for the presidential candidates’ ad dollars, according to a new report by Borrell.
email this
permanent link
In 2007, every dollar that membership organizations spent on direct marketing yielded a return of $14.47 - a figure that is only going to rise through 2012, according to the newly released Direct Marketing Association (DMA) report, “Direct Marketing Facts & Figures in the Nonprofit Sector.”
email this
permanent link
The BPA Worldwide has issued new rules affecting reporting of business and consumer publications at its annual board of directors meeting, the group announced yesterday.
email this
permanent link
The best day of the week to send email in the third quarter was Wednesday, according to the most recent eROI benchmark study of email-campaign clickthrough and open rates, reports MarketingCharts (via Direct magazine).
Victoria’s Secret is reducing catalog circulation in order to suppress demand, which could cause sales to fall by as much as $150 million in the fourth quarter. The retailer is also reducing email circulation and getting rid of shopping incentives.
ComScore Media Metrix is predicting Cyber Monday sales of $700 million, far surpassing the $608 million from last year’s Monday following Thanksgiving.
email this
permanent link
EmailStatCenter.com has released results from its “First Annual State of Email Metrics” survey; sponsored by Campaigner, the study measures interactive marketing professionals’ views on email-marketing metrics and the challenges and focus areas for 2008, writes MarketingCharts.
email this
permanent link
October traffic to the top 25 social networks, such as Facebook, Bebo and MySpace, accounted for 5.17 percent of all U.K. internet visits, compared with 4.98 percent for the “Computers and Internet - Email Services” category, such as Hotmail, Yahoo Mail and Gmail, according to Hitwise, writes MarketingCharts (via ResearchRecap).
email this
permanent link
Interactive marketing spend in the U.S. will grow to $61.3 billion in 2012, from $18.4 billion in 2007 - a compound annual growth rate (CAGR) of 27 percent, Forrester Research forecast in a report issued this week, writes MarketingCharts. Interactive’s share of total ad spend is forecast to increase from 8 percent in 2007 to 18 percent in 2012.
email this
permanent link
As Q3 of FEC fundraising reporting draws to an end, presidential candidates are turning to email in last ditch efforts to boost their campaign war chests.
“Relevance” is all the rage in online marketing. Now, email marketing service provider e-Dialog has launched a new tool that the company says scores the relevance of commercial emails.
Email is at once a ubiquitous and embattled medium because its dependability and trustworthiness are under attack by spam, viruses, phishing, and often inexact ISP filtering; yet it could get worse if email marketing is not centralized within the enterprise, according to a StrongMail/JupiterResearch executive survey, reports MarketingCharts.
email this
permanent link
Seventy-two percent of major online retailers are regularly sending out welcome emails this year, up from 66 percent last year, according to a new study by the Email Experience Council (via DM News).
Online retailers plan to invest heavily in home page redesigns and in the improvement of product detail pages, according to a new survey from Shop.org and Forrester Research that polled 150 retailers.
email this
permanent link
American sports fans are doing a lot more than just sitting back and watching the big game on TV - they’re simultaneously connected with others and more engaged with advertising, according to the results of a study by Solutions Research Group (SRG), reports MarketingCharts.
email this
permanent link
Only 15 percent of viral campaigns in the last year successfully prompted consumers to promote the marketer’s message, according to a new report from JupiterResearch (via MediaPost). That low response rate may be leading to the decrease in the use of viral tactics: marketers plan to scale back on their use of viral marketing by 55 percent within the next year.
email this
permanent link
US local online advertising spend will reach $2.9 billion, or about 13.4 percent of US online advertising spending, eMarketer projects in a newly released report, ” Local Online Advertising: Measuring the Market,” according to MarketingCharts.
email this
permanent link
A new email deliverability study signals an increasing reliance on the Sender Policy Framework (SPF) authentication method to determine whether the email is legitimate and should be delivered to the inbox - resulting in a shift in the list of top 10 US ISPs - according to a Lyris study of second-quarter data, reports MarketingCharts.
email this
permanent link
