Interactive marketing spend in the U.S. will grow to $61.3 billion in 2012, from $18.4 billion in 2007 - a compound annual growth rate (CAGR) of 27 percent, Forrester Research forecast in a report issued this week, writes MarketingCharts. Interactive’s share of total ad spend is forecast to increase from 8 percent in 2007 to 18 percent in 2012.
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As Q3 of FEC fundraising reporting draws to an end, presidential candidates are turning to email in last ditch efforts to boost their campaign war chests.
“Relevance” is all the rage in online marketing. Now, email marketing service provider e-Dialog has launched a new tool that the company says scores the relevance of commercial emails.
Email is at once a ubiquitous and embattled medium because its dependability and trustworthiness are under attack by spam, viruses, phishing, and often inexact ISP filtering; yet it could get worse if email marketing is not centralized within the enterprise, according to a StrongMail/JupiterResearch executive survey, reports MarketingCharts.
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Seventy-two percent of major online retailers are regularly sending out welcome emails this year, up from 66 percent last year, according to a new study by the Email Experience Council (via DM News).
Online retailers plan to invest heavily in home page redesigns and in the improvement of product detail pages, according to a new survey from Shop.org and Forrester Research that polled 150 retailers.
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American sports fans are doing a lot more than just sitting back and watching the big game on TV - they’re simultaneously connected with others and more engaged with advertising, according to the results of a study by Solutions Research Group (SRG), reports MarketingCharts.
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Only 15 percent of viral campaigns in the last year successfully prompted consumers to promote the marketer’s message, according to a new report from JupiterResearch (via MediaPost). That low response rate may be leading to the decrease in the use of viral tactics: marketers plan to scale back on their use of viral marketing by 55 percent within the next year.
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US local online advertising spend will reach $2.9 billion, or about 13.4 percent of US online advertising spending, eMarketer projects in a newly released report, ” Local Online Advertising: Measuring the Market,” according to MarketingCharts.
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A new email deliverability study signals an increasing reliance on the Sender Policy Framework (SPF) authentication method to determine whether the email is legitimate and should be delivered to the inbox - resulting in a shift in the list of top 10 US ISPs - according to a Lyris study of second-quarter data, reports MarketingCharts.
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Three new lists - financial business opportunity seekers, consumer-centric antiques enthusiasts and school administrators - have hit the market.
The web has given birth to yet another word that defeats the laws of the English language.
“Bacn” refers to email that’s not quite spam, because users actually want to read the contents. These could be newsletters, bid notifications, niche product news or social networking updates. Nonetheless, the growing volume of this type of email significantly clogs inboxes, writes MarketingVOX.
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Not surprisingly, website design is a top priority for web retailers, 60.3 percent of which have redesigned their e-commerce sites in the past year, including 20.1 percent in the past three months and 14.3 percent within six months, according to Internet Retailer’s survey on website design, content and rich media, writes MarketingCharts.
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More than four of ten Facebook users (41 percent) agreed to become “friends” with the fictional Freddi Staur and allowed access to personal data, according to new research by Sophos into the risks of identity and information theft occurring through Facebook, reports MarketingCharts (via CNET News Blog).
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Magazine and newsletter postal lists have risen in cost, while consumer and business-to-business email list prices have fallen over the last year. Magazine list prices have gone up $6/M and newsletter prices have risen $5/M, according to the Worldata Summer 2007 List Price Index.
“New” media platforms have become a critical and sizeable component of the marketing mix for B2B marketers, according to a new survey conducted by the ANA (Association of National Advertisers) and BtoB Magazine in partnership with Guideline Inc., MarketingCharts reports.
More Americans than ever before are using portable devices to keep tabs on their email throughout the day and night, and from virtually anywhere - bed, cars, bathrooms, even church - according to AOL’s third annual “Email Addiction” survey, which found that email use on portable devices has nearly doubled since 2004, reports MarketingCharts.
Quick and easy - and more transparent - email subscription processes are a major recent trend, according to a study of the email newsletters of top online retailers by the Direct Marketing Association’s Email Experience Council (EEC), conducted by RetailEmail.Blogspot, writes MarketingCharts.
The vast majority of online consumers say the web is overwhelmingly their most trusted and reliable resource for researching ailment and drug information, beating out broadcast media and magazines by a large margin, according to a recent study by Prospectiv, MarketingCharts reports.
Email remains the marketing tool of choice in B2B marketing, according to a recent B2B Marketing Magazine survey sponsored by Newsweaver, which found that 80 percent of UK B2B marketers surveyed consider email essential to the marketing mix.
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