Email remains the marketing tool of choice in B2B marketing, according to a recent B2B Marketing Magazine survey sponsored by Newsweaver, which found that 80 percent of UK B2B marketers surveyed consider email essential to the marketing mix.
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Retailers sent the most emails in the weeks before Christmas - including on seven of the top eight email days in the previous 12 months - according to a study by the Email Experience Council’s RetailEmail blog, MediaPost writes (via MarketingCharts).
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Direct mail and email generated the best return on investment among media channels in 2006, according to respondents - both B2B and consumer marketers - to a new Harte-Hanks survey administered by CSO Insights, reports MarketingCharts.
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Wednesdays had the highest read and click rates in the second quarter, followed by Thursdays and Mondays, according to an eROI analysis of email marketing statistics, reports MarketingCharts.
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Spending on online marketing in Europe will double in the next five years, from around 7.5 billion euros in 2006 to more than 16 billion euros in 2012, according to a new Forrester report, “European Online Marketing Tops 16 Billion Euros In 2012,” reports MarketingCharts.
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A review by Silverpop of 150 email marketing campaigns’ landing pages has found that many fail to grab attention quickly and some are confusing and cluttered, despite studies showing that up to 50 percent of visitors to landing pages will abandon the page after a mere 8-second glance, writes MarketingCharts.
Snail mail beats out email in terms of response rates for certain kinds of communications, including confidential business information, according to a new survey by International Communications Research and reported by Pitney Bowes.
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British wireless carrier Vodafone has teamed with a slew of top online brand names to deliver services to UK mobile users, said BusinessWeek (via MarketingVOX).
Direct marketing campaigns are more and more incorporating brand marketing tactics and vice versa, according to a new survey by the Direct Marketing Association.
Contrary to widely held belief, email message content is not a major cause of deliverability challenges for most email marketers, according to the Lyris EmailAdvisor ISP Deliverability Report Card for 1Q07.
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A new report from Media-Screen finds that broadband users spend an average of 48 percent of their free time online in a typical weekday, reports the Center for Media Research (via MarketingVOX). The percentage measures out to about one hour and 40 minutes.
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Spam remains the bane of the internet, but U.S. email users are apparently less bothered by it even as they report the highest volume of spam ever - perhaps because they have grown more sophisticated in dealing with it - according to a new study from the Pew Internet and American Life Project, MarketingCharts reports.
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AOL has reconfigured its email services available at AIM.com and AOL.com so that the services will disable images by default, reports ClickZ. AOL’s hosted email service joins Gmail, Windows Live Hotmail and Outlook, all of which disable images.
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The market share of US visits to Google’s Gmail increased 17% from February 2007 to April 2007, and was up 30% from April 2006 to April 2007, according to Hitwise (via MarketingCharts). Google’s Gmail opened up access to all on February 14, 2007.
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The Direct Marketing Association has launched an email authentication center to help marketers comply with the DMA Board of Directors’ mandate which requires DMA members to authenticate all outbound email.
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Email is the least effective vehicle for presenting a luxury brand image; better methods include direct mail, catalogs, phone calls and special events, says a new study by Echelon Marketing Group.
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Magazine ads for a product were the most common inspiration for a later online search for that product, according to new research.
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In Michigan and Utah, email marketers are either unaware of the child-protection do-not-email registries, are ignoring them, or are working around them en masse.
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Feisty email marketing firm e360, which has been in litigation with email filtering firm Spamhaus for months, has instigated a suit against online discussion forum Nanae for defamation of character.
e360 Insight’s CEO Dave Linhardt says that he has served subpoenas to at least 17 companies in his court battle against anti-spam blacklisting service Spamhaus.
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