IdeaCast, provider of custom television content and advertising in the out-of-home video category has partnered with LiveTV, provider of in-flight entertainment for commercial airlines, and now has exclusive advertising sales rights to LiveTV video assets on Continental and Frontier Airlines.
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Cablevision’s Rainbow Media, which owns AMC and IFC, will now also own the Sundance Channel.
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Media and entertainment companies are in broad agreement on the way the digital market is evolving, where the opportunities lie and what will drive revenues over the next five years - but execution remains an issue, according to an Accenture survey, MarketingCharts writes.
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ABC has chopped Men in Trees from its schedule, deciding not to renew the hour-long comedy that has seen six different time slots in its two-year run.
Little more than a month after CBS Radio announced that it was powering AOL’s radio player, the company has expanded on its digital plans. Speaking at a presentation to hundreds of media buyers and advertisers in New York yesterday, CBS pres-CEO Les Moonves announced the formation of CBS Radio Digital Network, a new division of its CBS Radio group.
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NBC plans to tell advertisers next week that, if they want to get an ad in the Super Bowl, they must pony up $3 million - a price increase of more than 10 percent, roughly double the annual increase.
Product placements for the first quarter of 2008 rose 6% on primetime programming for the 11 measured networks on broadcast (ABC, CBS, CW, FOX, MNT, NBC) and cable television (A&E, Bravo, HGTV, MTV, TLC), according to Nielsen, writes MarketingCharts.
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It was bound to happen: online vids may soon begin to suffer from the same ad clutter television currently endures.
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TV Guide Network promised - and apparently delivered - higher ratings to NBC if the network advertised within the pages of the TV Guide magazine and on the TV Guide Network.
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Networks are bulking up their summer skeds with reality programming and game shows, along with a smattering of scripted fare.
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Even in times of economic instability - perhaps especially during times of economic instability - people go to the movies, and cinema advertising is becoming a more common element in a media buyer’s bag of tricks.
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Viacom’s Q1 earnings soared 33 percent, to $270 million, thanks in part to strong sales of the Rock Band video game. Revenue rose 15 percent, to $3.12 billion.
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Film junkies who chafe at waiting to be able to download new movie releases to their iPods will now be able to satisfy their lust earlier, thanks to a deal Apple has struck with a variety of major film studios.
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MySpaceTV, a division of News Corp.’s MySpace, has been hunting for programming that will keep the social network’s young users logging on while at the same time appealing to advertisers.
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The WB, the television network that was dissolved nearly two years ago when it became part of the CW, is being reborn online.
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Emmis Communications, owner of 25 radio stations, has decided to help internet radio companies make it on the web.
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The Hollywood Reporter is planning a “historic relaunch,” complete with a new logo for the first time in its 78-year history.
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Movie audiences beware: before summer’s feature films roll, theater-goers attending films at National CineMedia theaters may be asked to participate in interactive ads.
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The Oxygen network’s new logo and tagline were developed to get the brand out of the “pink pastel ghetto,” said Oxygen general manager Jason Klarman during the cable channel’s upfront breakfast yesterday.
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New moms and pregnant women have over 109 word-of-mouth conversations per week about products, services, and brands, most of them positive and considered highly credible by other moms, according to a Keller Fay study conducted for BabyCenter, MarketingCharts writes.
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