New moms and pregnant women have over 109 word-of-mouth conversations per week about products, services, and brands, most of them positive and considered highly credible by other moms, according to a Keller Fay study conducted for BabyCenter, MarketingCharts writes.
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Following a week of relentless rumors that Katie Couric will be leaving her position as anchor of the CBS Evening News after the presidential inauguration, ratings for the news show has hit another all-time low.
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NHL hockey fans will continue to be able to watch the Sunday Game of the Week on NBC through the end of the regular season, as well as playoffs coverage and games four, five and seven of the Stanley Cup finals.
Kick-ass “terminators” - one of them in the form of a shapely, though unsmiling, young woman - proved popular this season, and the show based on the popular movies has been renewed.
Viacom is betting television viewers still aren’t getting their fill of movies, and plans to launch a movie channel in a head-on attack on CBS Corp.’s Showtime.
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May sweeps is just about upon us, and though the networks have downplayed the importance of the month, they are still beefing up their schedules to pull viewers in. Stunts, however, a staple in past times, will be sparse, though some networks will air two-hour specials of regularly scheduled shows.
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With the sure knowledge that it’s cheaper to air something that has already been produced than to try to produce something new themselves, the networks are turning to international projects to save money.
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Oxygen’s “Oh!” motto has breathed its last, excited breath. NBC plans to rebrand the female-oriented network and will announce details at an upfront this week.
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As more consumers are “on the go,” out-of-home marketing is becoming an effective way to reach them, according to a consumer-insight study of the out-of-home patterns of young adults, the affluent, and movie enthusiasts by Aegis Media’s PosterscopeUSA, MarketingCharts reports.
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Online fans of the CW’s Gossip Girl will just have to watch the last five eps of the show the old-fashioned way - on television. The network has said it will no longer stream new episodes for free online when the show returns on Monday.
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NBC Universal has relaunched its Digital Studio, Omnicom Media Group Digital has partnered with the studio to create branded content for multi-platform distribution.
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Ninety hours of original programming will be coming to CBS this summer. Plenty of that time will be stocked with reality fare, but there are also two scripted dramas coming to the network.
In the last year, live ads on talk shows have been staging a slow comeback. Now, ABC is set to announce that its Jimmy Kimmel Live broadcast will integrate live commercials in each broadcast, depending on advertiser interest.
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Most internet users age 45 or older say content online serves less their needs and interests than those of younger persons, according to (pdf) a Burst Media survey on the availability of age-appropriate online content, website design and targeted advertising, writes MarketingCharts.
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Teens, those mavens of social networking and gossip, will have a new tool at their disposal thanks to a deal between Hearst Magazines Digital Media and Spleak Media Network.
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Dunkin’ Donuts - primarily an eastern U.S. phenomenon, though most Easterners don’t realize it - is on an aggressive expansion to reach some key areas in the western part of the country. With that in mind, it has selected Fenway Sports Group to expand its sports marketing programs.
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It looks as though the ad recession may finally be hitting NBC. NBCU posted a 3 percent revenue and profit growth in the first quarter - far less than the 10 percent revenue and 5 to 10 percent profit increases GE had predicted in January.
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Notorious gossip blogger Perez Hilton - the #1 web celebrity of 2007, according to Forbes - comes to the radio beginning May 5, thanks to a new venture from Steve Lehman, founder and former chairman and CEO of Premiere Radio Networks, and Andy Schuon, former president of programming of Infinity Broadcasting (now CBS Radio).
At its upfront on Tuesday in L.A., Discovery Communications shared details of its new Planet Green network, which will air June 4.
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It was just a matter of time: taking a pointer from sister networks HGTV and the Food Network, Scripps’ Great American Country station is launching a reality show to find “the next Great American Country Star.”
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