Microsoft Bows Mobile Display Ads
Microsoft is testing text-based ads on Live Search Mobile in the U.S. The beta program will expand beyond the U.S. later this year.
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Microsoft is testing text-based ads on Live Search Mobile in the U.S. The beta program will expand beyond the U.S. later this year.
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Napster opened a download music store with more than 6 million digital songs in its library, including songs from all the major music labels and thousands of independents. Pricing, at 99 cents per song or $9.95 per album, is similar to that of iTunes.
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Netflix, the company that ushered in the mail-order DVD rental biz, is offering a set-top box that allows subscribers to stream movies and TV shows from the web.
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One of the web’s first video darlings, Amanda Congdon of Rocketboom fame, returns to her roots with Sometimes Daily, an “interactive variety show that is embedded into my life,” Congdon says.
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Google accounted for 67.90 percent of U.S. searches in the four weeks ended April 26 - up 4 percent from the year-earlier period - according to Hitwise, which said that was an all-time high market share for the search leader, MarketingCharts writes.
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A quirky ABC web series, In the Motherhood, is expected to air on television at midseason or early next year. The online show features stories of real mothers in real situations, and is created by MindShare Entertainment for Suave and Sprint.
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The upcoming fall season will see just 16 new shows, compared to 29 last year - but buyers say they like what they saw during last week’s upfront presentations, and believe the broadcast nets will have plenty of new shows at midseason. Still, deals may be slow in coming.
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NBC’s unusual upfront garnered mixed reviews from the media crowd; some blamed the network for using the new format to draw attention away from a weak programming slate, while others liked the innovative format.
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Ryan Seacrest is in talks with CNN to replace Larry King, according to sources close to Seacrest.
IdeaCast, provider of custom television content and advertising in the out-of-home video category has partnered with LiveTV, provider of in-flight entertainment for commercial airlines, and now has exclusive advertising sales rights to LiveTV video assets on Continental and Frontier Airlines.
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Cablevision’s Rainbow Media, which owns AMC and IFC, will now also own the Sundance Channel.
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Media and entertainment companies are in broad agreement on the way the digital market is evolving, where the opportunities lie and what will drive revenues over the next five years - but execution remains an issue, according to an Accenture survey, MarketingCharts writes.
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ABC has chopped Men in Trees from its schedule, deciding not to renew the hour-long comedy that has seen six different time slots in its two-year run.
Little more than a month after CBS Radio announced that it was powering AOL’s radio player, the company has expanded on its digital plans. Speaking at a presentation to hundreds of media buyers and advertisers in New York yesterday, CBS pres-CEO Les Moonves announced the formation of CBS Radio Digital Network, a new division of its CBS Radio group.
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NBC plans to tell advertisers next week that, if they want to get an ad in the Super Bowl, they must pony up $3 million - a price increase of more than 10 percent, roughly double the annual increase.
Product placements for the first quarter of 2008 rose 6% on primetime programming for the 11 measured networks on broadcast (ABC, CBS, CW, FOX, MNT, NBC) and cable television (A&E, Bravo, HGTV, MTV, TLC), according to Nielsen, writes MarketingCharts.
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It was bound to happen: online vids may soon begin to suffer from the same ad clutter television currently endures.
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TV Guide Network promised - and apparently delivered - higher ratings to NBC if the network advertised within the pages of the TV Guide magazine and on the TV Guide Network.
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Networks are bulking up their summer skeds with reality programming and game shows, along with a smattering of scripted fare.
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Even in times of economic instability - perhaps especially during times of economic instability - people go to the movies, and cinema advertising is becoming a more common element in a media buyer’s bag of tricks.
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