Google leads in the European search market with more than 19 billion searches conducted in March - or 79 percent of the market - according to the comScore qSearch 2.0 rankings (via MarketingCharts). No. 3 Yandex of Russia outpaced both Yahoo and Microsoft, the data showed .
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Newspaper editors believe the daily paper will survive in the age of the internet, but think they will change to become free, and to place a greater emphasis on comment and opinion in the future
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U.K. parents say social gaming platforms (such as the Nintendo Wii) are having a positive influence in their homes, as well as facilitating peer bonding and encouraging children to do more exercise, according to a new TNS Technology survey, MarketingCharts writes.
Enterprise spending on Web 2.0 technologies will surge over the next five years, reaching $764 million in 2008 and growing at a 43 percent compound annual growth rate to reach $4.6 billion globally in 2013, despite a future marked by commoditization, according to Forrester Research, MarketingCharts reports.
The U.S. edition of the Wall Street Journal went on sale yesterday in London for the first time, as part of Rupert Murdoch’s global expansion push. It contains a new London column on Mondays and Fridays, which appears in the international finance pages of the Money & Investing section.
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Advertisers will spend £3.4 billion in 2008, up 27% from 2007 levels, and will continue double-digit growth through 2010, passing £4.3 billion in 2010 and exceeding £5 billion in 2012, according to online ad spending data released by eMarketer, MarketingCharts writes.
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U.S. mobile ad spending is projected to reach nearly $1.7 billion in 2008, up some 89 percent from $878 million in 2007, and will surpass $6.5 billion in 2012, according to a new eMarketer report, “Mobile Advertising: After the Growing Pains” - via MarketingCharts.
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Nearly 50 percent of the U.K.’s kids - that is, those ages 8 to 17 years old - who have access to the internet have created a profile on a social networking site.
In its first advertising expenditure forecasts of 2008, ZenithOptimedia downgraded its combined growth forecasts for North America and Western Europe this year from 4.4 percent to 3.8 percent, as the credit crunch drains consumer and business confidence, reports MarketingCharts.
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Concerned shareholders have overwhelmingly agreed to the acquisition of Reuters Group by the Thomson Corporation. The two will officially join forces on April 17, according to the companies.
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Following a year in which Motorola lost its standing as the world’s No. 2 mobile handset supplier to Samsung Electronics, the company has decided to split into two publicly traded companies.
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Even during a recession, diamonds may be a girl’s best friend. Tiffany & Co.’s U.S. net sales for the fourth quarter gained 4 percent, though same store sales fell 1 percent. Worldwide, same-store sales grew 7 percent, with net sales soaring 10 percent, and some experts say that luxury goods sales, particularly for companies like Tiffany, will continue to be strong in spite of a weak economy.
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If the U.S. is indeed in a recession, as some analysts are already saying, it is the online companies and companies that are diversified overseas that will survive and perhaps even thrive. Broadcasters, magazine publishers, newspapers and cable operators may be in for stormy seas.
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Interview magazine’s editor and publisher will join Conde Nast to run the European versions of Vanity Fair.
Despite widespread fears of a global economic recession, TV advertising net revenues worldwide will reach $123 billion in 2008, up 5.8 percent from 2007 - thanks in part to the impact of the Olympics - according to a new report from Informa Telecoms & Media, MarketingCharts writes.
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Out of the blue, AOL has acquired social networking site Bebo for $850 million in cash. Bebo, wildly popular in the U.K., Ireland and New Zealand, claims more than 40 million members.
European regulators approved Googles’ $3.1 billion acquisition of DoubleClick, deeming the purchase unharmful to competition in the online ad market.
Havas, owner of Arnold, Euro RSCG and MPG agency networks, reported strong improvements in operating income and net income for 2007.
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Sony BMG is employing zombie guerrilla marketing to enliven sales for the commemorative album to mark the 25th anniversary of Michael Jackson’s Thriller.
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The Wall Street Journal will soon start pitching luxury advertisers on its new glossy quarterly.
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