New moms and pregnant women have over 109 word-of-mouth conversations per week about products, services, and brands, most of them positive and considered highly credible by other moms, according to a Keller Fay study conducted for BabyCenter, MarketingCharts writes.
email this
permanent link
The banks involved in the buyout of Clear Channel Communications have waved an olive branch, hoping to resolve the dispute about funding the deal.
email this
permanent link
Falling 19 percent since last October, the number of mailings sent by credit card companies dropped another 3 percent in January according to a new study.
email this
permanent link
U.S. advertising spending in 2007 rose just 0.6 percent from 2006 - much lower than in other regions - but internet ad spend continued to demonstrate the strongest performance (18.9 percent growth) of any media category in the U.S., according to Nielsen, writes MarketingCharts.
email this
permanent link
Consumers’ wallets may soon slim down as result of new ’single swipe’ technology.
email this
permanent link
US banks and credit institutions spent $13.4 billion in 2007 on direct marketing advertising - which generated $178.8 billion in sales, and the amount of those returns is forecast to hit $286.2 billion in 2012, according to the Direct Marketing Association (DMA), MarketingCharts reports.
email this
permanent link
Concerned shareholders have overwhelmingly agreed to the acquisition of Reuters Group by the Thomson Corporation. The two will officially join forces on April 17, according to the companies.
email this
permanent link
The U.S. advertising market continued to sputter at the end of 2007 and finished the year with measured spending of $148.99 billion, up 0.2 percent from 2006, according to TNS media intelligence. Fourth-quarter expenditures fell 0.1 percent from a year earlier, it said, MarketingCharts writes.
email this
permanent link
Out-of-home advertising was strong in 2007, outperforming most other media and seeing 70 percent of its 10 categories record nice spending bumps.
Though the math probably wouldn’t work on a media planner’s spreadsheet, TiVo is calling its fourth quarter loss a success.
Google accounted for 66.44 percent of all U.S. searches in the four weeks ended February 23, while Ask.com increased its share of searches 18 percent year over year - from 3.52 percent of searches in Feb. ‘07 to 4.16 percent in Feb. ‘08, according to Hitwise, writes MarketingCharts.
The click-through rate on Google’s ad offerings is declining, leading investors to worry the company is more exposed to economic woes than previously thought, reports The Seattle Times (via MarketingVox).
Most online Americans view online shopping as a way to save time and a convenient way to buy products, but most also express discomfort over a key step in online shopping - sending personal or credit card information over the internet, according to a Pew Internet Project survey, writes MarketingCharts.
email this
permanent link
Gays and lesbians are twice as likely as heterosexuals to purchase their automotive insurance online, according to a study of auto, life and homeowner’s/renter’s insurance by Harris Interactive in conjunction with Witeck-Combs Communications, MarketingCharts writes.
email this
permanent link
Credit card companies are increasing their mailings in order to improve relationships with existing customers, according to a report from Mintel Comperemedia.
email this
permanent link
Spending on freestanding inserts more than doubled last year, going from $413 million in 2006 to $904 million in 2007, per Nielsen Monitor-Plus.
email this
permanent link
Fast Company has added a user-generated content publishing platform to FastCompany.com. Readers may write blogs, answer Fast Talk questions from the editors, participate in forums and contribute articles.
email this
permanent link
'Christmas is Christmas' Retail sales in November rose twice as much as forecasters expected, easing fears of a recession. Wholesale prices rose the most in 34 years.
email this
permanent link
Tribune’s outlook has dimmed since its deal with Sam Zell was first announced, and, though the FCC has granted an exemption that should allow Zell to close on his $8.2 billion deal to take the company private, making the deal pay off remains a challenge.
email this
permanent link
Shares of advertising and media conglomerates are near 52-week lows, and media and entertainment investors are becoming worried about the outlook for the industry heading into next year.
email this
permanent link
