Asian Market Volatile Following Citigroup, HSBC News
News of an Abu Dhabi investment in Citigroup, the largest U.S. bank, gave a shot in the arm to some Asian markets.
»
News of an Abu Dhabi investment in Citigroup, the largest U.S. bank, gave a shot in the arm to some Asian markets.
email this
permanent link
Google accounted for 64.49 percent of all U.S. searches in the four weeks ended October 27, 2007, while Yahoo Search, MSN Search and Ask.com accounted for 21.65 percent, 7.42 percent and 4.76 percent of searches, respectively, according to Hitwise, sister site MarketingCharts reports.
email this
permanent link
Online advertising in China is registering double-digit year-on-year growth thus far in 2007 - and is set to breach the RMB 10 billion barrier, according to (pdf) Nielsen Online’s AdRelevance service (1 U.S. dollar = 7.46 Chinese Yuan/RMB), writes sister site MarketingCharts.
email this
permanent link
Total magazine rate-card-reported advertising revenue for the first three quarters of 2007 increased 5.6 percent compared with the same period last year, closing at $17,911,515,303, according to Publishers Information Bureau (PIB), reports MarketingCharts. Ad pages totaled 172,622, down 1.0 percent compared with the year-earlier period.
Only half (52 percent) of consumers in Great Britain trust their high-street bank or building society (similar to a savings and loan institution) to protect their personal details from identity thieves, a new “trust poll” has revealed, writes MarketingCharts.
Internet advertising revenues (U.S.) for the first six months of 2007 were nearly $10 billion - up some 26 percent from $7.9 billion in the first half of 2006 - and yet another new record, according to the “IAB Internet Advertising Revenue Report” from the Interactive Advertising Bureau and PricewaterhouseCoopers, writes MarketingCharts.
email this
permanent link
The average U.K. internet user spent 36.2 hours online and made 73.2 visits in July, but heavy internet users spent almost three times more time online in July - 99.4 hours - and made more than twice as many visits as the national average, according to comScore (via MarketingCharts).
email this
permanent link
Come mid-October, the Financial Times’s website will offer 30 stories a month for free, in the hopes of boosting traffic and making it easier for bloggers to link through to the site. Currently, the site places restrictions on access to business stories and premium content.
email this
permanent link
Citigroup has combined its estimated $500 million global media account, consolidating it with WPP’s Mediaedge:cia, which already handles the company’s $190 million TV buying business, writes AdAge.
email this
permanent link
More than half - 54 percent - of online financial-product applicants abandon applications prior to submitting, according to the results of a new comScore study conducted with Forrester Research that sought to examine consumer motivations in abandoning online applications, reports MarketingCharts.
B2B ad spending totaled $14.39 billion in 2006, up 1.4 percent from $14.19 billion in 2005, and the top 100 B2B advertisers accounted for $6.76 billion (or 47 percent) of that amount, up 3.0 percent from $6.56 billion in 2005, according to BtoB’s analysis of data from TNS Media Intelligence, reports MarketingCharts.
email this
permanent link
Wells Fargo has launched a green marketing campaign in Washington State that offers rebates on Energy Star-rated appliances, reward points redeemable in renewable energy certificates, $10 for switching to online statements and bill pay, and shopping totes for customers who meet with a Wells Fargo banker for a financial review.
Direct marketing firm Click Tactics has acquired Intrasight to bolster both company’s cross-media offerings, reports ClickZ (via MarketingVOX).
email this
permanent link
'Where's the party?' The FBR Open in Phoenix is one of the richest and best-attended golf events on the PGA Tour, and Friedman, Billings, Ramsey Group is expected to announce that it has signed on for a four-year extension of its namesake sponsorship.
Outdoor ad spending grew 7.9 percent in the second quarter over the same quarter last year, according to the Outdoor Advertising Association of America.
email this
permanent link
In the shadow of Wall Street volatility, a plurality of Americans says the economy is declining and one-third say their own personal finances have gotten worse from a year ago, according to a nationwide Harris Poll fielded in the second week of August, reports MarketingCharts.
email this
permanent link
A quarter of Britons online come from households with 50+K pounds ($100+K) in annual income, and finance and travel-related sites tend to be those with the greatest concentration of wealthy UK visitors, according to Nielsen/NetRatings, writes MarketingCharts.
email this
permanent link
Google accounted for 64.35% of all US searches in the four weeks ended July 28, nearly four percentage points more than the comparable period a year earlier, according to Hitwise, MarketingCharts reports.
The National Football League now has an official bank. Bank of America has announced its sponsorship of the league, making it the first-ever Official Bank of the NFL in the United States. The agreement expands upon a partnership already in existence between the bank and the NFL that included NFL and team-identified credit cards and a sports rewards program that BofA claims was the first ever.
email this
permanent link
The use of the internet for credit card account management has increased significantly, with customers visiting card issuers’ sites 57 percent more often to service their accounts in 2006 than in 2005, according to a comScore study of online credit card services. That increase follows a similar - 55 percent - rise in 2005 over 2004, writes MarketingCharts.
