More than half - 54 percent - of online financial-product applicants abandon applications prior to submitting, according to the results of a new comScore study conducted with Forrester Research that sought to examine consumer motivations in abandoning online applications, reports MarketingCharts.
B2B ad spending totaled $14.39 billion in 2006, up 1.4 percent from $14.19 billion in 2005, and the top 100 B2B advertisers accounted for $6.76 billion (or 47 percent) of that amount, up 3.0 percent from $6.56 billion in 2005, according to BtoB’s analysis of data from TNS Media Intelligence, reports MarketingCharts.
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Wells Fargo has launched a green marketing campaign in Washington State that offers rebates on Energy Star-rated appliances, reward points redeemable in renewable energy certificates, $10 for switching to online statements and bill pay, and shopping totes for customers who meet with a Wells Fargo banker for a financial review.
Direct marketing firm Click Tactics has acquired Intrasight to bolster both company’s cross-media offerings, reports ClickZ (via MarketingVOX).
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'Where's the party?' The FBR Open in Phoenix is one of the richest and best-attended golf events on the PGA Tour, and Friedman, Billings, Ramsey Group is expected to announce that it has signed on for a four-year extension of its namesake sponsorship.
Outdoor ad spending grew 7.9 percent in the second quarter over the same quarter last year, according to the Outdoor Advertising Association of America.
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In the shadow of Wall Street volatility, a plurality of Americans says the economy is declining and one-third say their own personal finances have gotten worse from a year ago, according to a nationwide Harris Poll fielded in the second week of August, reports MarketingCharts.
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A quarter of Britons online come from households with 50+K pounds ($100+K) in annual income, and finance and travel-related sites tend to be those with the greatest concentration of wealthy UK visitors, according to Nielsen/NetRatings, writes MarketingCharts.
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Google accounted for 64.35% of all US searches in the four weeks ended July 28, nearly four percentage points more than the comparable period a year earlier, according to Hitwise, MarketingCharts reports.
The National Football League now has an official bank. Bank of America has announced its sponsorship of the league, making it the first-ever Official Bank of the NFL in the United States. The agreement expands upon a partnership already in existence between the bank and the NFL that included NFL and team-identified credit cards and a sports rewards program that BofA claims was the first ever.
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The use of the internet for credit card account management has increased significantly, with customers visiting card issuers’ sites 57 percent more often to service their accounts in 2006 than in 2005, according to a comScore study of online credit card services. That increase follows a similar - 55 percent - rise in 2005 over 2004, writes MarketingCharts.
The supermarket industry does the best job of serving consumers, according to the annual Harris Poll that ranks industries on how well they serve consumers, reports MarketingCharts. The poll also found that there have been substantial changes in consumer opinion since last year, with two-thirds of the industries trending downward.
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Online-banking consumers can do well by doing good, improving financial control while eliminating the paper bills, statements and checks that harm the environment - saving 17 million trees and avoiding 4 billion tons of greenhouse gases a year - according to a recent report from Javelin Strategy & Research, writes MarketingCharts.
It’s official: Dow Jones will be purchased by Rupert Murdoch’s News Corp. The news comes after three months of wrangling between the two companies and public debate about journalistic values in general and whether Murdoch will maintain the Wall Street Journal’s editorial integrity specifically.
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The majority of US consumers who borrow money do so despite being uncomfortable with borrowing, according to a new consumer segmentation analysis by Mediamark Research Inc. (MRI) that groups adults according to their level of comfort with personal debt, reports MarketingCharts.
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An average advertising recall of 59 percent, with 92 percent overall able to recall one or more of the surveyed TV commercials aired on TV screens in Atlanta buses, are the results being touted by a Carroll Media study conducted for Transit TV in Atlanta, reports MarketingCharts.
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Outdoor advertising industry revenue sustained last year’s strong growth trend, accounting for $1.6 billion in the first three months of 2007 - an increase of 8 percent compared with the year-earlier period - according to the Outdoor Advertising Association of America, writes MarketingCharts.
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Snail mail beats out email in terms of response rates for certain kinds of communications, including confidential business information, according to a new survey by International Communications Research and reported by Pitney Bowes.
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V12 will offer more enhanced mortgage data in its list products, including information about current homeowners’ mortgages and loan-to-value ratios, thanks to its acquisition (pdf) of Direct Marketing Associates.
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Madison Square Garden has inked its first-ever naming rights agreement, with a multi-year deal with Washington Mutual for the new WaMu Theater at Madison Square Garden.
