Pharmaceutical companies are forecast to generate $10.6 billion in sales via direct marketing in 2008 - and $15.2 billion in 2012, according to a new Direct Marketing Association (DMA) report, “Direct Marketing Facts and Figures in the Pharmaceutical Industry,” writes MarketingCharts.
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Print newspapers ads reach people at all stages of the buying cycle - inspiring web research at the beginning and prompting in-store/web purchase at the end, said the Newspaper Association of America (NAA), citing a Google study - via MarketingCharts.
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Magazines in Sunday newspapers are suddenly a hot ticket, despite the fact that the iconic Life magazine, launched in 1936, blamed its demise as a supplement last year on the decline of newspapers and weak ad support.
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The Audit Bureau of Circulations announced The Preprint Project Center, a new online tool for advertisers to estimate the cost of upcoming special insert advertising.
U.S. advertising spending in 2007 rose just 0.6 percent from 2006 - much lower than in other regions - but internet ad spend continued to demonstrate the strongest performance (18.9 percent growth) of any media category in the U.S., according to Nielsen, writes MarketingCharts.
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US banks and credit institutions spent $13.4 billion in 2007 on direct marketing advertising - which generated $178.8 billion in sales, and the amount of those returns is forecast to hit $286.2 billion in 2012, according to the Direct Marketing Association (DMA), MarketingCharts reports.
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AOL is launching a service in conjunction with the Kroger grocery chain, called Shortcuts, that allows manufacturers to distribute coupons on the internet without the need for users to print them out
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Six of ten Canadians (61 percent) say that they’d rather look at the ads in a newspaper than watch advertisements on TV, according to an Ipsos Reid national survey by Ipsos Reid for the Canadian Newspaper Association, writes MarketingCharts.
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Nielsen and Arbitron ditched their plans to create a “single source” national research service, saying not enough clients signed on to keep it alive.
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Spending on freestanding inserts more than doubled last year, going from $413 million in 2006 to $904 million in 2007, per Nielsen Monitor-Plus.
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The only way for people to keep up with the deluge of media options is to multitask - and that’s just what has happened, according to BIGresearch’s 11th Simultaneous Media Survey (SIMM 11), which found the level of simultaneous media usage has increased from SIMM 10 (July ‘07), reports MarketingCharts.
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More than 197 billion pages containing 257 billion consumer offers representing over $320 billion in consumer incentives were delivered through free-standing insert (FSI) coupons in Sunday newspapers during 2007, according to a new report, writes MarketingCharts.
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Seventy-three percent of CMOs say that discounting and promotions will be more prevalent this year due to the current credit crunch, according to a survey from BDO Seidman, and Wal-Mart may be proving that prediction true on its own. The retailer is getting a jumpstart on the season by offering super-sized discounts - for example, a laptop will cost $350 - three weeks earlier than usual, beginning tomorrow instead of Black Friday (the day after Thanksgiving).
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Parade, the Sunday supplement distributed in more than 400 daily newspapers, plans to launch a pullout section designed to be sponsored by a single advertiser, in the hopes of pulling in categories such as automotive, financial services and corporate branding and to increase advertising from categories like healthcare, packaged goods and technology.
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Total advertising expenditures in the first half of 2007 totaled $72.59 billion, down 0.3 percent from the same period in 2006 - and, for the first time since 2001, expenditures declined for two consecutive quarters - according to data released Tuesday by TNS Media Intelligence, MarketingCharts reports.
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Ad spending last year rose 4.6 percent to $139 billion compared to the previous year, with internet ad spending rising 35 percent, per Nielsen Monitor-Plus.
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Outdoor advertising gained in popularity among advertisers in 2006, ending the year with a healthy 8.6 percent growth, up to $3.8 billion.
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The opportunities for package inserts grew 9.1 percent in the fourth quarter of 2006 over the same quarter in 2005, according to a new report from ParadyszMatera.
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Valassis's mediaValassis and Advo may be ready to make nice. The two-week trial between the battling companies has been recessed for a day, pending the outcome of settlement discussions the companies said they were engaged in yesterday.
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A major retailer has told agencies that future media plans would eliminate free standing inserts from its advertising plan by 2007.
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