Yahoo beat back Google in the neck-and-neck race for top U.S. web property honors, as traffic increased to online radio, gambling and retail-healthcare sites, according to a comScore Media Metrix monthly analysis of U.S. consumer activity at online properties in March, MarketingCharts reports.
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Magazines in Sunday newspapers are suddenly a hot ticket, despite the fact that the iconic Life magazine, launched in 1936, blamed its demise as a supplement last year on the decline of newspapers and weak ad support.
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Consumers want access to technology and services that they are not receiving from healthcare providers - like online access to medical information and the price of physician/hospital services, finds a Deloitte Center for Health Solutions survey, writes MarketingCharts.
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Gays and lesbians are twice as likely as heterosexuals to purchase their automotive insurance online, according to a study of auto, life and homeowner’s/renter’s insurance by Harris Interactive in conjunction with Witeck-Combs Communications, MarketingCharts writes.
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ZenithOptimedia Direct is launching an infomercial division, with the belief that long-form TV advertising is poised for growth.
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For health information, women turn to the internet more than to friends, family or significant others - and second only to consulting physicians - according to comScore; moreover, 85 percent of online women have researched women’s health issues, including 63 percent who’ve researched birth-control options, reports MarketingCharts.
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Auto, technology and shelter-related categories kept magazine ad pages flat for the year and for the fourth quarter.
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Contradicting some major studies that say Boomers are unhealthier than the generations before them, a new study by ThirdAge Inc. and JWT BOOM finds that 87 percent of Baby Boomers and aging mid-lifers (”ThirdAgers”) say they are in “good to excellent” health, writes MarketingCharts.
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Google accounted for 64.49 percent of all U.S. searches in the four weeks ended October 27, 2007, while Yahoo Search, MSN Search and Ask.com accounted for 21.65 percent, 7.42 percent and 4.76 percent of searches, respectively, according to Hitwise, sister site MarketingCharts reports.
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Sirius and NYU Medical Center are launching “Doctor Radio” a 24/7 radio channel featuring easily accessible information on health, wellness, and medical issues, from the physical to the psychological.
More than 40 percent of U.S. primary care physicians report that they are seeing positive changes in the services they receive from pharmaceutical companies, with the greatest improvements coming in patient management, education and support programs, according to new research from TNS Healthcare, reports MarketingCharts.
The New York Times website has expanded its health section to blend journalism with searchable reference on a wide range of medical conditions and health topics.
Online advertising spending by the pharmaceutical and healthcare industry will reach $975 million in 2007 - a gain of 19 percent over 2006 - and surpass the $1 billion mark in 2008, or a gain of 22 percent year over year, according to eMarketer, reports Hospital Buyer.
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The internet - rather than healthcare professionals - is by far online US households’ main source for healthcare information, and women more frequently than men seek such information online, according to a recent Burst Media survey, reports MarketingCharts.
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Two-thirds of US consumers agree that the pressure to look good is much greater now than ever before, but that doesn’t always translate to feeling obliged to spend more money on health and beauty products, according to a global beauty survey by The Nielsen Company, MarketingCharts reports.
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In August there were 4,104,800 online advertised vacancies, an increase of 20,600 (or 0.5 percent) from July - and up 12 percent from August ‘06, according to The Conference Board Help-Wanted OnLine Data Series (HWOL), writes MarketingCharts.
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The number of people who have used the internet to search for health-related information has increased markedly, from 53 percent in 2005 to 71 percent currently, bringing the number of U.S. adults who have ever searched for health information online to 160 million, according to Harris Interactive.
The supermarket industry does the best job of serving consumers, according to the annual Harris Poll that ranks industries on how well they serve consumers, reports MarketingCharts. The poll also found that there have been substantial changes in consumer opinion since last year, with two-thirds of the industries trending downward.
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Click to enlarge Ad pages were down 1.9 percent in the second quarter of the year compared with the same period last year, and down 0.5 percent year to date, according to figures from the Publishers Information Bureau.
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Pharmaceutical companies are increasingly outsourcing development of new drugs in order to free up resources to market the drugs currently in their portfolio, according to a new study from Cutting Edge Information.
