Sirius and NYU Medical Center are launching “Doctor Radio” a 24/7 radio channel featuring easily accessible information on health, wellness, and medical issues, from the physical to the psychological.
More than 40 percent of U.S. primary care physicians report that they are seeing positive changes in the services they receive from pharmaceutical companies, with the greatest improvements coming in patient management, education and support programs, according to new research from TNS Healthcare, reports MarketingCharts.
The New York Times website has expanded its health section to blend journalism with searchable reference on a wide range of medical conditions and health topics.
Online advertising spending by the pharmaceutical and healthcare industry will reach $975 million in 2007 - a gain of 19 percent over 2006 - and surpass the $1 billion mark in 2008, or a gain of 22 percent year over year, according to eMarketer, reports Hospital Buyer.
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The internet - rather than healthcare professionals - is by far online US households’ main source for healthcare information, and women more frequently than men seek such information online, according to a recent Burst Media survey, reports MarketingCharts.
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Two-thirds of US consumers agree that the pressure to look good is much greater now than ever before, but that doesn’t always translate to feeling obliged to spend more money on health and beauty products, according to a global beauty survey by The Nielsen Company, MarketingCharts reports.
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In August there were 4,104,800 online advertised vacancies, an increase of 20,600 (or 0.5 percent) from July - and up 12 percent from August ‘06, according to The Conference Board Help-Wanted OnLine Data Series (HWOL), writes MarketingCharts.
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The number of people who have used the internet to search for health-related information has increased markedly, from 53 percent in 2005 to 71 percent currently, bringing the number of U.S. adults who have ever searched for health information online to 160 million, according to Harris Interactive.
The supermarket industry does the best job of serving consumers, according to the annual Harris Poll that ranks industries on how well they serve consumers, reports MarketingCharts. The poll also found that there have been substantial changes in consumer opinion since last year, with two-thirds of the industries trending downward.
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Ad pages were down 1.9 percent in the second quarter of the year compared with the same period last year, and down 0.5 percent year to date, according to figures from the Publishers Information Bureau.
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Pharmaceutical companies are increasingly outsourcing development of new drugs in order to free up resources to market the drugs currently in their portfolio, according to a new study from Cutting Edge Information.
Integrated direct marketing programs are an important part of promoting a brand, pharmaceutical managers believe. Tele-detailing (with offers for samples and/or literature, etc.) and teleconferencing (promotional or consultant advisory boards) are the most effective marketing tactics to drive a positive return on investment, aside from face-to-face communication.
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Covidien, originally Tyco Health Care, has partnered with the Boston Red Sox in what is reported to involve a seven-figure investment.
The Nielsen Company’s new cross-discipline initiative that it designed to help clients better understand their target markets and industry trends has been launched.
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Despite two product recalls, Proctor & Gamble posted a strong third quarter, the company announced today. Third quarter net sales were up 8 percent to $18.69 billion.
So-called awareness campaigns really do work to drive consumers to medical information sites, says a new Manhattan Research study.
Aging baby boomers are avid users of the internet and have widely embraced technology, according to a new study by BoomerEyes, a boomer research and demographic intelligence company.
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Serious money is to be made by health marketers that make online information systems easier to use for seniors reluctant to use the web for health information, reports MediaPost (via MarketingVox), citing a new study from agency GroupM and research company Millward Brown.
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A new documentary about three people coping with chronic illness will be opening in 14 cities between now and June. Admission is free - because the film was produced by Johnson & Johnson in a bid to promote its blockbuster drug, Remicade, writes The New York Times.
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Redi-Direct Marketing has acquired the assets of database company Dialog Group, a company which provides business and consumer databases in vertical industries including healthcare, small business, telecom mail shop and finance, writes Direct Magazine.
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