A new documentary about three people coping with chronic illness will be opening in 14 cities between now and June. Admission is free - because the film was produced by Johnson & Johnson in a bid to promote its blockbuster drug, Remicade, writes The New York Times.
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Redi-Direct Marketing has acquired the assets of database company Dialog Group, a company which provides business and consumer databases in vertical industries including healthcare, small business, telecom mail shop and finance, writes Direct Magazine.
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Prime Point Media has delivered what the company is calling “the largest ad campaign in the segment’s history.”
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Bayer HealthCare, a subsidiary of German giant Bayer AG, is launching a review of its media planning and buying duties for its U.S. consumer-care division.
Mailnet Services Inc. has acquired two database marketing firms, Synapse Technology and Conclusive Strategies, for an undisclosed amount.
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Direct Media has won management of the Medical Arts Press subscriber file. The file is 323,646 names strong.
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Direct marketing services agency Harte-Hanks posted a 4.6 percent increase in revenue in the third quarter over the same quarter last year.
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Total magazine rate-card reported advertising revenue for August increased 9.6 percent over the same month last year, according to a Publishers Informatoin Bureau report. Ad pages totaled 4.4 percent more than August of last year.
A new research study into baby boomers has identified six distinct groups of consumers 42 and older.
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A number of new lists have hit the market for direct marketers to purchase, according to Direct Magazine.
Magazine ad revenue soared 9.6 percent, with ad pages rising 4.4 percent for August, over the same month last year, according to new figures from The Publishers’ Information Bureau.
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Direct Media has won list management for the Medical Arts Press and HMI Practice Resource catalog buyer lists, BtoB writes.
AOL’s Weblogs Inc. has launched a new blog on health and wellness, writes Micro Persuasion (via MarketingVox).
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Rodale’s recently announced Liz Vaccariello as the new Editor-in-Chief for Prevention magazine. Vaccariello will start her new position in August, Media Week reports. Vaccariello now serves as executive editor for Fitness Magazine.
Total ad spending is expected to increase 8.6 percent this year, to $333.60 billion, and another 8.6 percent in 2007, according to Schonfeld & Associates’ Advertising Ratios & Budgets report issued last month, BtoB reports. The report is more optimistic than reports issued by Universal McCann - which recently lowered ad growth projection for this year to a 5.6 percent increase - and from TNS Media Intelligence, which lowered its forecast to a 4.9 percent increase last month. Both of those reports, however, revised upwards their projections for online ad spending.
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Christopher Schroeder, who helped found the Internet Advertising Bureau in the 90s, has relaunched health and medical science-focused content company ChoiceMedia as HealthCentral Network, while simultaneously launching 25 niche health websites, writes Mediaweek. Each site focuses on health information from medical professionals as well as a forum for connecting patients with one another.
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Click to enlarge Total magazine rate-card-reported advertising revenue for May increased 0.9 percent over the same month last year, according to the Publishers Information Bureau (PIB). Ad pages were down 2.3 percent from May 2005. Year-to-date, PIB revenue closed with an increase of 3.6 percent over the same period in 2005; ad pages were even against the previous year. In April, advertising revenue grew 5.1 percent over the same month last year.
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The battle between P&G’s Actonel and GlaxoSmithKline’s Boniva - both drugs for osteoporosis - is heating up, as Boniva’s marketers Hoffman-La Roche and GSK have accused P&G of falsely telling doctors they could be sued if they prescribed Boniva, and of submitting consumer research with forged signatures to the court, according to AdAge. P&G and its marketer, Sanofi-Aventis, filed a lawsuit earlier this year against Roche and GSK saying that Boniva ads falsely imply that the once-monthly drug is as effective as the weekly drug Actonel in preventing non-spinal bone fractures.
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United Business Media subsidiary CMP Media is changing its name to CMP Technology as it will focus exclusively on global IT markets and will transfer its U.S.-based continuing medical education and medical publishing business to CMPMedica, the company’s health care division, writes BtoB. Then, CMP Media will transfer its beauty and cruise shipping exhibitions businesses into UBM’s CMPI division.
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Various Omnicom Group shops will oversee global advertising for Procter & Gamble’s osteoporosis medication Actonel, Adweek writes. Last year, P&G invested nearly $80 million on advertising Actonel in the U.S., according to Nielsen Monitor-Plus.
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