None of the three networks asked to join the Association of National Advertisers and the 4As on a task force to discuss the practice of charging network integration fees have agreed to do so.
NBCU’s prez and CEO Jeff Zucker awkwardly stars in a television ad that is said to be airing April 3 before the return of My Name Is Earl. In the ad, he recaps the season “to get everybody back to speed.” He also makes several snarky references to issues from the writers strike and mocks the writers themselves.
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Despite bad hair and make-up faux pas, local news personalities are trusted by television viewers, according to a new study to be unveiled by Hearst-Argyle Television.
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Nielsen ran into trouble yesterday during a regularly scheduled meeting to talk with clients about various initiatives, including one to begin using its live national sample to test simultaneous measurement of both TV and online viewing beginning this fall.
Members of the WGA voted to ratify the new, three-year contract with the television networks and the movie studios.
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Advertisers and agencies are asking the three oldest broadcast networks to join them in addressing the practice of charging network integration fees.
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Following Wednesday’s announcement by NBC that it was revamping its upfront and scheduling processes, Fox executives say their network has already been doing for years what NBC is planning.
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CMP is buying Gartner’s Vision Events business for $11.4 million, writes Folio. The deal is expected to be final within two weeks.
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Television audience numbers have declined over the past decade as viewing choices expand and the audience splinters - and the upcoming Academy Awards reflects that trend, with current audience levels 25 percent less than they were 10 years ago, according to TNS Media Intelligence, MarketingCharts reports.
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In the first major game-changing play since the strike ended, NBC has announced that it is moving to a year-round schedule of staggered program introductions - in essence, a 52-week season rather than the traditional fall season that has most new shows airing beginning in September.
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NBC Radio City eventA strike-shortened development season may push new programs to later in the fall season than normal, with some planned programs likely not seeing the light of day until next January.
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While U.S. media employment plummeted to a 15-year low (due mostly to the slumping newspaper industry), advertising/marketing services soared to a new record in November.
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NBC still saysAn NBC spokesperson has said that changes will be made to this year’s upfront, and that an announcement about those changes can be expected “shortly.”
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In balloting conducted yesterday, WGA members voted overwhelmingly to end the three-month-old strike.
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TV network executives familiar with the situation say the WGA is expected to present new terms to members over the weekend, and the writers strike could be resolved as early as next week.
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Vanity Fair has decided to cancel its famed Academy Awards party to show solidarity with the striking writers, even if the strike has ended by the time the awards take place.
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Click to enlarge The Industry Standard magazine, which folded in late summer of 2001, is returning, this time as a web-only publication.
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News Corp. president and COO Peter Chernin said Fox will not abandon TV’s upfront process. His comments came during a News Corp. conference call with analysts and reporters, as the company announced its highest quarterly operating profit ever thanks to strong broadcast and cable TV unit results.
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The WGA and the Alliance of Motion Pictures and Television Producers are moving closer to a contract, according to two people familiar with the talks.
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Song tagging shows the potential of digital technology in terms of how it can reinforce radio’s appeal; it may emerge as radio’s “killer app,” said Jeff Smulyan, CEO of Emmis Communications, during a discussion hosted by the Southern California Broadcasters Association.
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