Informal Talks Move Writers, Producers Closer to Deal
A week of informal talks between striking writers and major studios has raised hopes that a new contract will soon be hammered out.
»
A week of informal talks between striking writers and major studios has raised hopes that a new contract will soon be hammered out.
email this
permanent link
NBC chief Jeff Zucker called mobile content opportunities “not that important,” during the World Economic Forum in Switzerland on Friday.
email this
permanent link
The WGA and the Hollywood producers are into their third day of informal peace talks and, while both sides have observed a press blackout, reports have trickled out that the talks have been productive.
email this
permanent link
The Directors Guild of America has reached a tentative agreement with the Association of Motion Picture and Television Producers.
email this
permanent link
NBC Universal chief Jeff Zucker is considering scrapping its May upfront presentations in the face of the writers strike that is causing so much uncertainty in the television industry.
email this
permanent link
A survey of more than 1,000 Americans aged 18-49 found that about 35 percent of Americans have changed their media consumption habits as a result of the writers strike, and 27 percent are watching less network TV.
email this
permanent link
CMP has acquired Mass Events Labs, a producer of “unconference-style and custom events,” for $1.2 million, writes BtoB.
email this
permanent link
Les Moonves, president-CEO of CBS Corp., has a positive outlook for his CBS Radio division, for the first time “in awhile,” he said during his lunch keynote at the UBS Global Media & Communications Conference.
email this
permanent link
Media buyers are saying they are about a month away from asking broadcast networks to either renegotiate their upfront deals or give them cash back, if the strike continues.
email this
permanent link
A general climate of discontent with the current state of media among advertisers may lead to big-brand marketers shifting large portions of their budgets - as much as 50 percent to 60 percent - online, says Nick Brien, worldwide CEO of Universal McCann.
email this
permanent link
A bright side to the drama and comedy writers strike - which has caused shows like 24 to be postponed and has sent late-night talk shows into repeats - has been that at least news shows could continue unhampered. But it is beginning to look as though news writers may soon strike, as well.
email this
permanent link
Late night and daytime talk shows are now in repeats thanks to the TV writers strike, disrupting media buys and causing gnashing of teeth for media buyers, who fear that this is just the beginning of what could be a long, drawn-out process.
email this
permanent link
Greco At the annual conference of the Direct Marketing Association this week, president-CEO John Greco pointed out that for every dollar spent by marketers on direct marketing, the return is $11.69.
Clear Channel Radio today announced the 42 finalists for the 2007 Excellence in Advertising on Radio (EAR) Awards.
The annual conference of the Association of National Advertisers will have its own radio station thanks to the Radio Advertising Bureau in conjunction with the ANA.
Click to enlarge The Project Accessible Hollywood (PAH) digital film festival is taking place next month in Los Angeles, and Apple and Sprint will both be on-hand to tie in with the digital theme.
email this
permanent link
Online registration and online housing information are the most popular functions used by tradeshow attendees - as well as exhibitors - through the websites of event producers, according to preliminary results from a recent “Tradeshow Industry Outlook” study, writes MarketingCharts.
email this
permanent link
Click to enlarge Clear Channel Radio today announced an industry-wide call-for-entries for its Excellence in Advertising on Radio (EAR) Awards, which was created to recognize outstanding radio creative throughout the country.
Media buyers and networks believe that the deals made during the upfront market will be made based on a combination of average commercial ratings and live-plus-three-day data.
email this
permanent link
Independent organization No More Landing Pages is slated to protest April 25th at the ad:tech conference in San Francisco, the ad:tech blog reports (via MarketingVox).
