Greco At the annual conference of the Direct Marketing Association this week, president-CEO John Greco pointed out that for every dollar spent by marketers on direct marketing, the return is $11.69.
Clear Channel Radio today announced the 42 finalists for the 2007 Excellence in Advertising on Radio (EAR) Awards.
The annual conference of the Association of National Advertisers will have its own radio station thanks to the Radio Advertising Bureau in conjunction with the ANA.
The Project Accessible Hollywood (PAH) digital film festival is taking place next month in Los Angeles, and Apple and Sprint will both be on-hand to tie in with the digital theme.
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Online registration and online housing information are the most popular functions used by tradeshow attendees - as well as exhibitors - through the websites of event producers, according to preliminary results from a recent “Tradeshow Industry Outlook” study, writes MarketingCharts.
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Clear Channel Radio today announced an industry-wide call-for-entries for its Excellence in Advertising on Radio (EAR) Awards, which was created to recognize outstanding radio creative throughout the country.
Media buyers and networks believe that the deals made during the upfront market will be made based on a combination of average commercial ratings and live-plus-three-day data.
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Independent organization No More Landing Pages is slated to protest April 25th at the ad:tech conference in San Francisco, the ad:tech blog reports (via MarketingVox).
B-to-b event, conference and trade show marketing has surpassed print advertising sales for the first time ever, according to a compilation of 2006 revenue data from American Business Media.
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The television upfront is either a dinosaur or a thriving marketplace, depending on who you ask… and when you ask them.
The network upfront happens in May, when networks reveal their fall schedules and advertisers can buy blocks of TV time all at once and not have to worry about missing out on prime inventory later on. If they hold back their funds and wait to buy inventory later - during the “scatter” market - they may have little or no prime inventory to choose from. On the other hand, if they agree to purchase during the upfront at prices that are later shown to be higher than demand dictates, they essentially lose money.
The exhibition industry grew last year by nearly five percent over 2005.
During television network development meetings last week in Los Angeles, the networks that acknowledged the need to come up with new solutions that will help retain viewers during commercial breaks received praise from advertisers.
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Headaches coming forThis year’s upfront will be one during which media agencies have the opportunity to stand out from one another, to make or break their reputations based on the success of their negotiations with the networks. That’s because the agencies are claiming, as they did last year, that they will only use live-broadcast ratings as the currency for negotiating ad prices in the May upfront, while networks are saying (as they did last year) that they will not do business unless DVR viewing is factored in, either via live-plus-same-day or live-plus-two-day ratings.
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The iPhone is officially mired in controversy. Cisco Systems sued Apple yesterday claiming the iPod maker doesn’t have rights to the name iPhone - its newest and much-hyped device, launched this week.
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At the Consumer Electronics Show in Las Vegas Sunday, Bill Gates showed some of his cards in the impending showdown with Apple in 2007 and beyond: A feature-packed Windows Vista. Windows Home Server. IPTV-enabled XBox. Internet-connected Fords.
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Automotive advertising is of enormous importance for the radio industry, which indicates that the RAB2007 keynote address by GM’s executive director of advertising and media operations, Betsy Lazar, is likely to be a full house.
More than 25 percent of search results on Google for the world’s 20 largest brands are links to consumer generated content, according to research released by Nielsen BuzzMetrics at the Word of Mouth Marketing Summit & Research Symposium this week.
Marketers no longer control all of their touchpoints with consumers, and as a result, companies have to learn to “let go,” according to Kent Oldham, Proctor & Gamble’s associate director and GBS consumer view solutions manager.
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A new series of proposed laws could make life much harder on email marketers, if they are passed.
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The Interactive Advertising Bureau (IAB) announced the creation of the IAB Mobile Committee at the IAB Leadership Forum: Agency Summit on Monday.
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