IAB Mobile Committee Formed
The Interactive Advertising Bureau (IAB) announced the creation of the IAB Mobile Committee at the IAB Leadership Forum: Agency Summit on Monday.
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The Interactive Advertising Bureau (IAB) announced the creation of the IAB Mobile Committee at the IAB Leadership Forum: Agency Summit on Monday.
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While senior executives from both Google and Yahoo are attending the American Magazine Conference this week, they both assured magazine publishers that the search engines had no intention of competing with magazines as far as content creation. Rather, they pointed out that magazines weren’t doing enough to leverage online search for their own benefit and offered tips on how to do so.
Kliger At the American Magazine Conference, Jack Kliger, CEO of Hachette Filipacchi Media and chairman of the Magazine Publishers of America, once again asked the industry to focus on building engaged readership over the rate base.
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Growth is predicted in direct marketing expenditures, sales, ROI and employment through 2007, according to the DMA’s annual forecast, released yesterday at DMA06.
The Virgin Group of Companies continues to operate in unexpected ways, despite the large size of the business, said chairman Sir Richard Branson at the DMA06 conference.
Giving up control was the main theme of the 96th annual conference of the Association of National Advertisers.
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Perhaps not surprisingly, the summit yesterday to discuss Nielsen’s new commercial ratings did not result in any firm resolution of the significant issues on the table. However, at least two of the groups at the meeting - Nielsen itself and NBC - have said that the meetings were constructive, and Nielsen plans to move toward its goal of releasing commercial ratings data in November.
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As the world of consumer media widens, the radio industry must develop new methods of reaching listeners and new forms of media to populate with content if it hopes to prosper, believes Mark Mays, Clear Channel CEO.
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Last week, 11 agencies signed binding settlement agreements to increase the number of minorities in their management ranks, and to establish diversity hiring goals for minorities within the next three years. Failure to do so will result in fines for the agencies.
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A summit for discussion on Nielsen’s increasingly controversial commercial minute ratings will be held in September in the hopes of developing an industry consensus on how the new ratings should be defined and used.
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For the first time, at the Search Engine Strategies conference, Yahoo has publicly displayed it new search advertising platform.
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The 7th Annual Sunset Strip/Times Square Billboard Awards were held recently in West Hollywood with the two top awards, Billboard of the Year and Tall Wall of the Year, going to creative on the Strip. “Weeds” from Showtime won Billboard of the Year and “Glove Tree (GAP)” won Tall Wall of the Year. Both were on CBS Outdoor billboards.
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When the dust settles after the cable upfront finishes in about two weeks, it is likely that ad spending for the cable networks will be down from 2005.
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Univision and Telemundo are expected to see substantial gains in this year’s upfront over last year, with Merrill Lynch analyst Jessica Reif Cohen predicting that Univision will do some $1.11 billion in ad sales for an increase of 10 percent and that Telemundo will pull in $330 million for an increase of 25 percent, Media Life reports. Overall, the upfront should see a 12.5 percent increase in the Spanish-language upfront, to just under $1.45 billion, according to Cohen.
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CBS has nearly completed its upfront sales and is expected to finish with $2.4 billion in ad commitments for next season, down slightly from last year’s total which was $2.5 billion, writes AdAge. CBS is expected to top all broadcast nets in upfront take for the second year in a row, with ABC following at around $2.2 billion, if industry estimates are correct.
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The broadcast industry has recently seen a downturn in the upfront market due to budget cuts, a glut of inventory and deliberating by advertising conglomerates, according to Media Life. Media buyers report that the upfront for syndication has barely begun, with budgets just now being registered. The market is proving to be less successful than previously thought. In May, Merrill Lynch analyst Jessica Reif Cohen projected a 4 percent increase, to $3 billion, and Miller Tabak, an investor with a New York-based investment firm predicted a 4.5 percent increase, to slightly over $2.9 billion. Merrill Lynch was forced to revise projections last week, predicting a flat to minus 1 percent increase.
The rise in digital media has also fueled the reduction in upfront pricing, writes AdAge. Increased digital options give media buyers bargaining power.
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Earl Graves Jr. Earl “Butch” Graves Jr., president-CEO of ‘Black Enterprise’ magazine, said that the advertising industry is “licensed to practice racism,” and has called for activism aimed at increasing the number of marketing dollars spent with black-owned media.
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Media executives are estimating that NBC may be rolling back pricing by as much as 6 percent during this upfront season and OMD is said to have negotiated a deal with the network at a lower CPM than last year, MediaPost reports. OMD earlier this week signed the first major deal of the cable upfront with MTV Networks for a reported $300 million.
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Fox and CBS have completed upfront deals at between two and four percent CPM rate increases, Mediaweek reports. Fox struck some early deals with agencies - Starcom, OMD and Zenith - representing movie advertisers.
Sources at ABC said sales president Mike Shaw had no choice but to alter his hardline position that he would only do business based on Live Plus 7 Day ratings because the other networks had decided to do business using live only ratings, Mediaweek reports. He initially softened his position to Live Plus Same Day ratings, but when the media agencies also rejected that, he decided to do business using live only ratings.
Anti-media activists will join consumer groups today to register their collective opposition to the proposed $67 billion AT&T BellSouth reunion, just meeting the FCC deadline for submitting comments on the suggested merger that could speed AT&T into the TV industry, writes Broadcasting & Cable. By June 6, the groups said they would announce “new activities and strategies” to stop the deal.
Last month, it was reported that AT&T is spending $4.6 billion on efforts to provide TV over broadband in up to 20 U.S. markets by the end of the year, reaching some 19 million homes across more than 40 markets by the end of 2008
