Integrated marketing communications was ranked as senior marketers’ top priority - for the second year in a row - according to an annual survey by the Association of National Advertisers conducted to help shape its Annual Conference in October, reports MarketingCharts.
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Clear Channel Radio today announced that more than 340 of its primary HD stations are now capable of transferring a song heard on the radio to an Apple iPod.
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NBCU is selling two of its owned-and-operated stations, in Miami and Hartford. If the sales go through, that will make six stations NBCU has sold off in the last two years.
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Apple is in talks with the major music companies about the possibility of a new business model that would give customers free access to the entire iTunes library in exchange for a premium charge for iPod and iPhone users.
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Mobile subscribers’ perception of their mobile operators has shifted - 66 percent said they view them as data connectivity providers, but 20 percent said they view them as aggregators and providers of multimedia content and services, according to a 3-ple Media survey, writes MarketingCharts.
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AOL is launching a service in conjunction with the Kroger grocery chain, called Shortcuts, that allows manufacturers to distribute coupons on the internet without the need for users to print them out
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That cheering you hear from the science building is all the techies who just heard YouTube’s coming to TiVo.
Zenith Media Services Inc. will become the first client to use Nielsen and IMMI’s Nielsen Out-of-Home Report, a service that measures out-of-home television viewers.
Nielsen ran into trouble yesterday during a regularly scheduled meeting to talk with clients about various initiatives, including one to begin using its live national sample to test simultaneous measurement of both TV and online viewing beginning this fall.
Kids’ undivided attention is no longer focused on TV - 64 percent of them go online while watching TV, and 49 percent of U.S. teens do so frequently, anywhere from three times a week to several times a day - according to a Grunwald Associates social-networking study, MarketingCharts writes.
Media multitasking and “double-dipping” - watching TV while surfing the internet - are common among online adults in the United States and Britain, finds a survey by Harris Interactive conducted on behalf of online video search engine Blinkx, writes MarketingCharts.
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Television viewers are more engaged with local news than with other news media platforms, and local TV news websites are a frequent source of information, according to a Hearst-Argyle survey.
Yellow Pages usage in 2007 grew to 17.2 billion searches, up from 16.7 billion in 2006, thanks to the growth of internet Yellow Pages (IYP), the Yellow Pages Association (YPA) announced, citing industry research (via MarketingCharts).
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Internet advertising revenues for 2007 are estimated to have reached $21.1 billion, a 25 percent increase over the previous revenue record of nearly $16.9 billion for full-year 2006, according to the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC), MarketingCharts reports.
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Advertisers would be well advised to pay more attention to what their customers say influence their purchases - particularly new media options that are growing the fastest in wielding influence, according to BIGresearch’s Simultaneous Media Survey (SIMM 11, Dec. 07), MarketingCharts reports.
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TV advertising has become less effective in the past two years, according to most marketers who responded to a survey from the National Association of Advertisers and Forrester Research.
Hearst Magazines has launched channels for three of its magazines - Marie Claire, Seventeen and Good Housekeeping - on YouTube, with 12 more to come.
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Behavioral targeting, search engine optimization (SEO), and direct email using house lists are the best-performing tactics in online marketing, according to MarketingSherpa’s annual survey of ad:tech attendees, writes MarketingCharts.
Polo Ralph Lauren and JC Penney have teamed to launch American Living, an extensive, relatively upscale line of clothing and home furnishings.
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Montorio In the latest shakeup at the country’s fourth-largest paper, a Los Angeles Times managing editor, John Montorio, will leave at the end of the month. His departure comes at the request of the newspaper’s new editor, Russ Stanton.
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