Behavioral targeting, search engine optimization (SEO), and direct email using house lists are the best-performing tactics in online marketing, according to MarketingSherpa’s annual survey of ad:tech attendees, writes MarketingCharts.
Polo Ralph Lauren and JC Penney have teamed to launch American Living, an extensive, relatively upscale line of clothing and home furnishings.
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Montorio In the latest shakeup at the country’s fourth-largest paper, a Los Angeles Times managing editor, John Montorio, will leave at the end of the month. His departure comes at the request of the newspaper’s new editor, Russ Stanton.
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Welch’s grape juice, that ultra-sweet mainstay of childhood, has purchased a two-page ad in People magazine that is meant to be licked.
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Yahoo is wooing News Corp. in the hopes that Rupert Murdoch’s media empire can save it from a hostile takeover by Microsoft, or at least convince Microsoft to sweeten its bid.
Half of online businesses plan to add “Web 2.0″ online capabilities to their sites within the next six months, and over 93 percent intend to do so within the year, according to a Scene7 study of retailers, manufacturers, agencies, and high-tech companies that sell products or services online, reports MarketingCharts.
Consumers who head to Border’s to escape the television at home and engage in a more intellectual pursuit may find themselves out of luck.
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Katz Media Group is looking to expand its base of advertisers who take advantage of multiplatform opportunities across digital and traditional channels.
Nearly 80 million Americans (43 percent of the online population) have watched one of their favorite TV shows on the internet, up significantly from 12 months ago when that figure was just 25 percent, according to a study by the Solutions Research Group, reports MarketingCharts.
CBS Mobile has teamed with social networking service Loopt to offer cellphone ads based on a user’s location.
A new online promotion called BFD, or Big Fantastic Deal, gives pizza lovers the chance to create their own pizza masterpiece through a flash-based microsite.
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Song tagging shows the potential of digital technology in terms of how it can reinforce radio’s appeal; it may emerge as radio’s “killer app,” said Jeff Smulyan, CEO of Emmis Communications, during a discussion hosted by the Southern California Broadcasters Association.
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Yahoo has decided to abandon its YMU music subscription service, and will move current subscribers to RealNetworks-MTV’s joint venture, Rhapsody America.
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Kimberly-Clark is launching an extensive integrated campaign for its DentaBurst Freshening Teeth Cleaners, targeted toward women ages 19 to 25.
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Three-quarters of U.S. internet users say they intend to go online for Super Bowl-related info on the day of the big game, according to comScore’s annual Super Bowl pre-game survey, reports MarketingCharts.
Microsoft has added The Wall Street Journal Digital Network to its list of advertising partners, according to a company release, writes MarketingVox.
MTV’s on-campus network is extending to some off-campus locations via deals with cable operators and telco TV providers.
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Six Flags Theme Parks is launching a place-based media network to advertisers that will reach consumers via several different media channels within its 21 parks and online.
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Marketers that buy pay-per-click and pay-per-call ads on Superpages.com can also opt for inclusion into Marchex’s network of local online directories.
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MediaVest plans to yank more than $100 million worth of prime time broadcast ads from the TV networks and move it to the big screen.
