The Marines Corps is stumping for recruits and, in a move that is a relatively big departure for this particular branch of the military, is marketing itself specifically to women.
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Influential online consumers (”e-fluentials”) among Hispanics use the internet to not only connect with friends and family but also share views about products and brands - often in higher proportions than other e-fluentials, according to a Burson-Marsteller study, writes MarketingCharts.
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In its first advertising expenditure forecasts of 2008, ZenithOptimedia downgraded its combined growth forecasts for North America and Western Europe this year from 4.4 percent to 3.8 percent, as the credit crunch drains consumer and business confidence, reports MarketingCharts.
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Hispanic Boomers (those born between 1946 and 1964) account for approximately 10 percent of the U.S. Boomer segment - over 7 million consumers - but should not be segmented by language alone, a Focalyst study concludes (pdf), MarketingCharts reports.
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Online shopping by African-Americans, Asians, Hispanics and other minorities has increased dramatically during the past five years, according to a report from The Media Audit, MarketingCharts writes.
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Nearly all adults 18-49 with a college degree and an annual household income of over $50,000 listen to the radio each week.
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Cerveza Tecate is starting a new campaign to connect with Mexican men living in the U.S.
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Though 84 percent of marketers agree that multicultural marketing is critical to their business, nearly 40 percent say they don’t know how much minority groups contribute to their companies’ revenues, according to a Brandiosity study conducted for Heidrick & Struggles.
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Some 62 percent of adult Americans have either accessed the internet with a wireless connection away from home or work or used a non-voice data application using their cell phone or personal digital assistant (PDA), according to a Pew Internet Project study (via MediaPost), writes MarketingCharts.
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Nearly 94 percent of the 32 million Americans who watched this year’s Oscars watched the live telecast - but some 2 million recorded the event on DVR and watched it later in the same evening, according to Nielsen, which released a research recap of the event, writes MarketingCharts.
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Lamar Advertising has agreed to acquire Vista Media, the outdoor division of Entravision Communications, and its 10,600 billboards in New York and Los Angeles for $100 million cash.
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Crown Imports, the Chicago-based joint venture between Mexican brewer Grupo Modelo and Constellation Brands, plans 100+ shows in more than 50 markets, sponsored by Corona Extra, Corona Light and Modelo Especial.
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More than 10 percent of households in the U.S. will not be able to receive television signals come Feb. 17, 2009, unless they buy a new TV or a converter box.
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Bloggers are younger and better educated but earn less than the general U.S. adult (18+) population - and they are more likely to be single, male, and actively engaged in new media, according to a study by BIGresearch, MarketingCharts reports.
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Publicis Group and Havas reported strong Q4 and full year 2007 results, outpacing industry trends. Havas growth was strong in all business groups, particularly digital and media operations.
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Telemundo is launching an awareness campaign to let viewers know about the upcoming digital transition. The campaign will launch Sunday, a year from the industry’s switch date of Feb. 17, 2009.
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Coca-Cola’s strong sales of Vitaminwater in the U.S., along with higher sales of soda in Asia and Latin America, boosted fourth-quarter net income 79 percent to $1.21 billion, or 52 cents a share, over last year.
Growth of Hispanic radio will hit 6 percent in 2008, once again handily outpacing the rest of the industry, which is expected to experience a growth rate of 2 percent to 3 percent, predicts SNL Kagan in a new study.
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The distilled-spirits market grew for the eighth straight year, with 2007 sales up 5.6 percent, totaling $18.2 billion, as consumer interest in cocktails and high-end products remained high, according to the Distilled Spirits Council of the U.S. (DISCUS), reports MarketingCharts.
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Collective Brands, Inc. is conducting a closed search for a new media planning and buying agency for the Payless ShoeSource and Stride Rite units.
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