Some 62 percent of adult Americans have either accessed the internet with a wireless connection away from home or work or used a non-voice data application using their cell phone or personal digital assistant (PDA), according to a Pew Internet Project study (via MediaPost), writes MarketingCharts.
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Nearly 94 percent of the 32 million Americans who watched this year’s Oscars watched the live telecast - but some 2 million recorded the event on DVR and watched it later in the same evening, according to Nielsen, which released a research recap of the event, writes MarketingCharts.
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Lamar Advertising has agreed to acquire Vista Media, the outdoor division of Entravision Communications, and its 10,600 billboards in New York and Los Angeles for $100 million cash.
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Crown Imports, the Chicago-based joint venture between Mexican brewer Grupo Modelo and Constellation Brands, plans 100+ shows in more than 50 markets, sponsored by Corona Extra, Corona Light and Modelo Especial.
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More than 10 percent of households in the U.S. will not be able to receive television signals come Feb. 17, 2009, unless they buy a new TV or a converter box.
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Bloggers are younger and better educated but earn less than the general U.S. adult (18+) population - and they are more likely to be single, male, and actively engaged in new media, according to a study by BIGresearch, MarketingCharts reports.
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Publicis Group and Havas reported strong Q4 and full year 2007 results, outpacing industry trends. Havas growth was strong in all business groups, particularly digital and media operations.
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Telemundo is launching an awareness campaign to let viewers know about the upcoming digital transition. The campaign will launch Sunday, a year from the industry’s switch date of Feb. 17, 2009.
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Coca-Cola’s strong sales of Vitaminwater in the U.S., along with higher sales of soda in Asia and Latin America, boosted fourth-quarter net income 79 percent to $1.21 billion, or 52 cents a share, over last year.
Growth of Hispanic radio will hit 6 percent in 2008, once again handily outpacing the rest of the industry, which is expected to experience a growth rate of 2 percent to 3 percent, predicts SNL Kagan in a new study.
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The distilled-spirits market grew for the eighth straight year, with 2007 sales up 5.6 percent, totaling $18.2 billion, as consumer interest in cocktails and high-end products remained high, according to the Distilled Spirits Council of the U.S. (DISCUS), reports MarketingCharts.
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Collective Brands, Inc. is conducting a closed search for a new media planning and buying agency for the Payless ShoeSource and Stride Rite units.
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Global advertising spending in measured media is expected to show 6.8 percent year-over-year gain, reaching $479 billion in 2008, compared with 2007’s 6.0 percent YOY increase, according to GroupM’s “This Year, Next Year” study, writes MarketingCharts.
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Johnson & Johnson has chosen Vidal Partnership - which claims to be the largest independent Hispanic marketing agency in the country - and La Comunidad to handle its U.S. Hispanic business, following an extensive review.
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More than three in ten mobile users - some 78 million U.S. consumers - saw or heard advertising on their mobile phones in the fourth quarter of 2007, according to a study by Gfk/NOP Research conducted for mobile entertainment community Limbo, writes MarketingCharts.
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Pepsi is working with Kinetix Integrated on a multi-city, multi-event music and entertainment program that ties in to four major Hispanic award shows.
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XM has announced a new channel featuring Spanish-language oldies hits from the 60s, 70s and 80s.
Marketing “basics” - including customer satisfaction, customer retention, segmentation, brand loyalty and ROI - are the most important areas of focus for 2008 for Marketing Executives Network Group members.
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Splash News is providing three-minute segments covering celebrity news and gossip to the Itandi Group, which operates a place-based video network in nail and hair salons.
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Quinceaneras are being embraced as part of the new American cultural trend reaching across borders. In response, Terra has formed an alliance with QuinceGirl.com to share bilingual content and create advertising packages connecting both sites. The Terra sales team is currently offering targeted media packages on QuinceGirl.com.
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