Visa, Chase Pilot SMS Coupon Program
A pilot program in Phoenix will deliver coupons via cell phone to Visa and Chase credit and debit card holders who sign up to receive them from their merchants of choice.
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A pilot program in Phoenix will deliver coupons via cell phone to Visa and Chase credit and debit card holders who sign up to receive them from their merchants of choice.
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The paper catalog is still the largest revenue generator - nearly 50% of sales in both 2007 and 2008 - among all channels used by companies that sell goods to consumers and businesses from a remote location, though web sales continue to grow, a new study finds.
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The volume of direct mail from credit card companies has been falling steadily since the third quarter of 2007, according to Mintel Comperemedia. The credit crunch has forced companies to pull back on efforts to acquire new customers, the report shows.
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Some 90 percent of marketers, agencies, and other suppliers of direct marketing services say they use non-catalog direct mail, and nearly half (46 percent) say it is their primary channel for promotions, according to a news study from the Direct Marketing Association (DMA) - MarketingCharts reports.
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Effective...but irresponsible?
As marketers integrate their media campaigns, they are adding email and other digital media in ever-increasing numbers - though offline media remain vital to integrated campaigns, according to “the Integrated Marketing Media Mix” a report from the Direct Marketing Association (DMA), MarketingCharts reports.
Glam Media, the top women’s online network, launched Glam Today, a topic-based daily email list for women. Each day focuses on a different vertical, according to MarketingVOX:
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Email is the most popular form of direct response marketing, with 35 percent of companies using it - compared to 25 percent that use traditional direct mail - according to a new survey conducted by Direct Partners (via Adweek).
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Conde Nast plans to launch Wired in the U.K. early next year, and has poached David Rowan, editor of the Jewish Chronicle, to edit the magazine. An Italian version of Wired will also launch next year, with Riccardo Luna as editor.
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American Jewish Life magazine is ending its seven-year run due to financial challenges.
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With 1,211 titles, up from 1,125 in 2007, the Legal category has more newsletters than any other in 2008, according to the newly released 2008 edition of the Oxbridge Directory of Newsletters, which lists 15,185 U.S. and Canadian newsletters - via MarketingCharts.
Infinite Media of White Plains is offering a Cell Phone Texting World list on the market for text message campaigns. The list contains 25 million names, and the minimum order is 150,000.
People who don’t want to pay to subscribe to the Dallas Morning News can still get the paper, beginning this August. A free, one-section version of the paper will be geared to people who are short on time and will be delivered to non-subscribers.
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Wisconsin has joined Colorado, Florida, Tennessee and Oklahoma in adding cell phone numbers to its telemarketing do-not-call list.
BusinessWeek has canned its first city focused publication, as well as its plans to publish other city specific editions. Due to slow ad sales, the June issue of BW Chicago will be the publication’s last.
Some 85 percent of companies fail to personalize the first email message sent to new subscribers - and most don’t even send a welcome email, according to a study that analyzed the email programs of 61 leading retail, consumer goods, travel, and media & entertainment companies, reports MarketingCharts.
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Consumers prefer email as a primary method of personal and business communication - and will continue to do so the foreseeable future, despite online threats and the emergence of other channels and Web 2.0 applications, according to a Habeas study, MarketingCharts writes.
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List management company Specialists Marketing Services has acquired Response Media’s list management division, and will merge the unit into SMS’s list management division, writes BtoB.
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Marketers are continuing to put their ad dollars online at the expense of print advertising, according to the 2008 “State of the Marketer” survey report from Eloqua, which found that 55 percent of marketers anticipate a decrease in print ad spend three years from now, reports MarketingCharts.
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A new list from Direct Media Inc. reaches subscribers to SportsField Management magazine. The list includes owners, managers, supervisors, laborers and coaches, at a price of $120/M.
