Budget Travel magazine is allowing readers to frolic through its pages in a whole new way: nearly all of the text and photography of the June issue was generated by readers.
email this
permanent link
Any Bloomingdale’s customers still stubbornly clinging to catalog ordering will have to brave the online experience or head to the stores, come early 2009.
Harvard alumni magazine 02138, launched in 2006, has been purchased by Manhattan Media, which plans to create a social network surrounding the title and then duplicate the operation for other Ivy League schools. The magazine is mailed free to about 100,000 Harvard alumni.
email this
permanent link
Conde Nast’s Elegant Bride is launching a redesign that focuses on the upscale bride in her thirties.
email this
permanent link
Meredith Corp. is realigning its corporate sales unit as well as its strategic marketing unit, Meredith 360, in a way that will, according to Tom Harty, executive vp of Meredith Publishing Corp., “fully leverage the broad scale of our print and digital content assets.”
Pharmaceutical companies are forecast to generate $10.6 billion in sales via direct marketing in 2008 - and $15.2 billion in 2012, according to a new Direct Marketing Association (DMA) report, “Direct Marketing Facts and Figures in the Pharmaceutical Industry,” writes MarketingCharts.
email this
permanent link
The Hollywood Reporter is planning a “historic relaunch,” complete with a new logo for the first time in its 78-year history.
email this
permanent link
Some 58 percent of consumers say email is a great way for companies to stay in touch (up from 45 percent a year ago) - yet only about 77 percent of invited email successfully makes it to the inbox, according to an email study by Harris Interactive (with Merkle) and another by Lyris, Inc (via MarketingCharts).
email this
permanent link
Following in the footsteps of its competitors, U.S. News & World Report has sliced its rate base from 2 million to 1.5 million. The move is an indication that the newsweekly category is continuing to shrink, at least for print. Robin Steinberg, senior vp/director of print investment and activation for MediaVest, says the reduction is not surprising, given the category’s shift to online.
email this
permanent link
The Wall Street Journal’s upcoming glossy magazine - called Pursuits in development but now simply dubbed WSJ. - has named a publisher.
email this
permanent link
Entrepreneur Media, publisher of Entrepreneur magazine, is said to be up for sale for about $200 million, with a first round of bids already in.
email this
permanent link
Falling 19 percent since last October, the number of mailings sent by credit card companies dropped another 3 percent in January according to a new study.
email this
permanent link
Despite billions of dollars spent on lead-generation programs and branding campaigns, a significant portion of these expenditures are not driving channel performance or product sell-through, the CMO Council reports, citing its Channel Performance Outlook Study, writes MarketingCharts.
email this
permanent link
Bankrupt Lillian Vernon was sold to custom printing company Taylor Corp. at auction for an undisclosed amount.
email this
permanent link
Catalogs for the categories of religion, automotive, and education have increased as much as 60.5 percent (religion) from 2004 to 2008, notes Oxbridge Communications, bringing the total number in their 2008 National Directory to 12,230 catalogs, writes MarketingCharts.
email this
permanent link
Talbots Inc. will boost its direct marketing and web efforts for Talbots and J. Jill brands after dumping TV and national print advertising.
email this
permanent link
SpaFinder Inc. is shutting down its bi-monthly print publication, Luxury SpaFinder with the July edition, and is moving the whole kit and kaboodle online.
email this
permanent link
If you wish to court veterinary book buyers, Vietnamese beauty salon owners, or people celebrating marriage or a baby, there are some new lists to meet the task.
email this
permanent link
Good news for direct marketers: b-to-b email list prices fell by an average of $2 per thousand, according to the Winter 2008 List Price Index from Worldata.
email this
permanent link
Ziff Davis Media Inc., a publisher that reaches 26 million consumers through 16 websites, three magazines and direct marketing, has filed for bankruptcy.
