Worldata: Email List Prices Down
Good news for direct marketers: b-to-b email list prices fell by an average of $2 per thousand, according to the Winter 2008 List Price Index from Worldata.
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Good news for direct marketers: b-to-b email list prices fell by an average of $2 per thousand, according to the Winter 2008 List Price Index from Worldata.
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Ziff Davis Media Inc., a publisher that reaches 26 million consumers through 16 websites, three magazines and direct marketing, has filed for bankruptcy.
Inadequate customer data is the key obstacle facing top marketing executives in their adoption of personalized communication techniques, according to findings from “The Power of Personalization” global survey, issued by the CMO Council, MarketingCharts writes.
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The biggest challenge of the relaunch of gracious-living Victoria magazine - a joint venture between Hoffman Media Inc. and Hearst Magazines - is positioning it to advertisers, says Hearst Magazines president Cathie Black.
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New lists allow direct marketers to zero in on costume buyers, tech pros, buyers of weight-loss goodies, and nutrition/health advocates.
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AeroGrow International, Inc., the publicly-traded maker of indoor gardening products, reported that revenue for the nine-month period ending December 31 soared 305 percent, to $27.2 million, compared to $6.7 million for the same period the previous year.
Nylon lifestyle magazine has released a list of nearly 100,000 subscribers to the magazine. Most are fashion conscious women ages 18-34.
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Celebrity mags spend big to land photo exclusives on the cover, but it doesn’t always pay off. People magazine spent an estimated $1.5 million for this week’s photos of Christina Aguilera and her new baby, but early estimates show sales of the issue may not soar.
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Axed Reader’s Digest plans to launch a new magazine, Healthy Cooking; Light & Tasty will no longer publish.
ABC and TV Guide have embraced tissue-pack advertising, using tissues branded with the shows Extreme Makeover: Home Edition and Oprah’s Big Give.
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The Sharper Image is replacing CEO Steve Lightman with turnaround specialist Robert Conway just two weeks after the company announced its total sales for 2007 fell 26 percent.
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Credit card companies are increasing their mailings in order to improve relationships with existing customers, according to a report from Mintel Comperemedia.
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The USPS is increasing postage for magazines by 2.7 percent beginning May 12. The rate hike, which follows last year’s significant increase of 11 percent, was expected.
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Time magazine’s newsstand sales fell 19.4 percent to 107,277 in the second half of 2007, compared to the same period in 2006, according to the latest audit report from the Audit Bureau of Circulations.
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A new report finds that 86 percent of African Americans read magazines, and they read more issues per month than the general market.
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Martha Stewart has reportedly been developing a prototype concept for an oversized luxury magazine, and media buyers think the concept just might work.
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Bauer announced the decision to close two consumer magazines, First and New Woman, today. Some 49 journalists and editorial staff members are likely to lose their jobs.
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New Moon magazine, which focuses on girls ages 8-12, is expanding to reach girls ages 13-15 with a new subscription-based website, orb28.
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Organic Style magazine, which Rodale folded two years ago, is getting new life as an online-only magazine.
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Marketers are placing an emphasis on increased resources for database and analytics to support marketing efforts, with 67 percent of them agreeing this is the area that calls for the most investment of additional resources in 2008, found an Alterian survey, MarketingCharts writes.
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