‘BBC-ness’ of New Magazine to Appeal to Americans
BBC Worldwide plans to launch BBC Knowledge - its first magazine in the U.S. - in August, with an initial print run of 85,000.
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BBC Worldwide plans to launch BBC Knowledge - its first magazine in the U.S. - in August, with an initial print run of 85,000.
Budget Travel magazine is allowing readers to frolic through its pages in a whole new way: nearly all of the text and photography of the June issue was generated by readers.
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Harvard alumni magazine 02138, launched in 2006, has been purchased by Manhattan Media, which plans to create a social network surrounding the title and then duplicate the operation for other Ivy League schools. The magazine is mailed free to about 100,000 Harvard alumni.
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Conde Nast’s Elegant Bride is launching a redesign that focuses on the upscale bride in her thirties.
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Editors at Hachette’s digital operation will do well to have their digital skill sets firmly behind them. The company has reportedly chopped 15 editorial jobs from a staff of about 100 in its digital operation; those positions will eventually be refilled by employees with a “new skill set,” writes WWD.
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Barnes & Noble’s online store will begin selling subscriptions - at deep discounts - to more than 1,000 print and digital magazines.
TV Guide Network promised - and apparently delivered - higher ratings to NBC if the network advertised within the pages of the TV Guide magazine and on the TV Guide Network.
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Project Runway is moving from the Bravo Network to Lifetime, and current contracts between the show and its partners are being renegotiated, with a possibility for new partners to be brought in.
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A photo of a not-quite-clothed Miley Cyrus (aka Hannah Montana) draped in a satin sheet within the pages of Vanity Fair sparked controversy earlier this week - and record traffic to the publication’s website.
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Meredith Corp. is realigning its corporate sales unit as well as its strategic marketing unit, Meredith 360, in a way that will, according to Tom Harty, executive vp of Meredith Publishing Corp., “fully leverage the broad scale of our print and digital content assets.”
Ziff Davis Media could be exiting from its Chapter 11 bankruptcy protection as early as June.
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Draft magazine - devoted, according to a release, to the “craft of commercial beer making and the discerning palate that consumes beer - has reached 200,000 subscribers.
Click to enlarge Readers of Rolling Stone and Men’s Health will find print ads that invite them to pull out their camera phones and snap a shot. If they do, and if they send the resulting photo to a specific number, they’ll get just what they always wanted: more advertising.
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The Hollywood Reporter is planning a “historic relaunch,” complete with a new logo for the first time in its 78-year history.
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Paste is the latest magazine to carve out unusual space for advertising. The magazine placed contextual ads for BMW next to various editorial page numbers in its April issue.
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Advertiser response to The New York Times Magazine’s first-ever “green” issue was tremendous, according to The Times. It carries 46 advertising pages - on non-recycled stock.
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The Marines Corps is stumping for recruits and, in a move that is a relatively big departure for this particular branch of the military, is marketing itself specifically to women.
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The senior vp of finance at Conde Nast, Rob Silverstone, believes mastheads are editorial content and should not be sullied with advertising messages.
Following in the footsteps of its competitors, U.S. News & World Report has sliced its rate base from 2 million to 1.5 million. The move is an indication that the newsweekly category is continuing to shrink, at least for print. Robin Steinberg, senior vp/director of print investment and activation for MediaVest, says the reduction is not surprising, given the category’s shift to online.
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The Atlantic is on a quest to become more contemporary, embarking on an overall retooling process that is “not an overhaul as much as a refinement,” says Justin Smith, Atlantic Media’s president of consumer media.
